| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Marketing the e-business/ by Lisa Harris and Charles Dennis. |
| Author: |
Harris, Lisa, |
| other author: |
Dennis, Charles |
| Published: |
New York :Routledge, : 2008., |
| Description: |
xx, 341 p. :ill. ;23 cm. |
| [NT 15003449]: |
History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing. |
| Subject: |
Internet marketing. - |
| Online resource: |
http://www.tandfebooks.com/isbn/9780203933169 |
| ISBN: |
9780203933169 (e-book : PDF) |