Older consumers.

Marketing strategies for the mature market by: (Language materials, printed)

Integration of preference analysis methods into quality function deployment = a focus on elderly people / by: (Electronic resources)

User innovators in the silver market = an empirical study among camping tourists / by: (Electronic resources)

Marketing to the aging population = strategies and tools for companies in various industries / by: (Electronic resources)

Product development for distant target groups = an experimental study for the silver market / by: (Electronic resources)

Business Strategy/Leadership.

Marketing.

Aging Population.

R & D/Technology Policy.

Business and Management.

Industries.

New products- Marketing.

Quality function deployment.

Market segmentation.

Consumers' preferences.

Marketing- Management.

Economics/Management Science.

Consumer behavior.

Innovation/Technology Management.

Tourism Management.

Older consumers.

Consumer Behavior.