Marketing to the aging population = ...
Moschis, George P.

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  • Marketing to the aging population = strategies and tools for companies in various industries /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing to the aging population/ by George P. Moschis.
    其他題名: strategies and tools for companies in various industries /
    作者: Moschis, George P.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xv, 345 p. :ill., digital ;24 cm.
    內容註: Preface and Acknowledgments -- Table of contents -- Overview -- Understanding the Needs of Older Consumers -- Overview of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products -- Marketing Apparel and Footwear -- Marketing Housing -- Marketing Pharmaceutical and Personal Care Products -- Marketing Healthcare -- Marketing Long-Term Care -- Marketing Financial Services -- Marketing Insurance -- Marketing Travel & Leisure Services -- Seeking Profits by Enhancing Older Consumer Well-being -- Looking Ahead -- Index.
    Contained By: Springer Nature eBook
    標題: Marketing. -
    電子資源: https://doi.org/10.1007/978-3-031-13097-7
    ISBN: 9783031130977
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W9446189 電子資源 11.線上閱覽_V 電子書 EB HF5415.332.O43 M67 2022 一般使用(Normal) 在架 0
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