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Campaigning in the twenty-first century : = a whole new ballgame? /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Campaigning in the twenty-first century :/ Dennis W. Johnson.
Reminder of title:	a whole new ballgame? /
Author:	Johnson, Dennis W.
Published:	New York, NY :Routledge, : 2011.,
Description:	xi, 137 p. ;23 cm.
[NT 15003449]:	The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
Subject:	Political campaigns - United States. -
Subject:	United States - Economic policy - 1981-1993 -
ISBN:	9780415800372 (hbk.)

Campaigning in the twenty-first century : = a whole new ballgame? /
Johnson, Dennis W.

Campaigning in the twenty-first century :a whole new ballgame? /Dennis W. Johnson. - New York, NY :Routledge,2011. - xi, 137 p. ;23 cm.

Includes bibliographical references (p. [129]-132) and index.

The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.

ISBN: 9780415800372 (hbk.)

LCCN: 2010028850Subjects--Topical Terms:

601450
Political campaigns
--United States.Subjects--Geographical Terms:

2368173
United States
--Economic policy--1981-1993

LC Class. No.: JK2281 / .J623 2011

Dewey Class. No.: 324.70973

Campaigning in the twenty-first century : = a whole new ballgame? /
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020 $a 0415800374 (hbk.)
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020 $a 0415800382 (pbk.)
020 $a 9780203878965 (ebk.)
020 $a 0203878965 (ebk.)
035 $a SF-BW-100-08
035 $a A0036190356
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100 1 $a Johnson, Dennis W. $3 601462
245 1 0 $a Campaigning in the twenty-first century : $b a whole new ballgame? / $c Dennis W. Johnson.
260 # $a New York, NY : $b Routledge, $c 2011.
300 $a xi, 137 p. ; $c 23 cm.
504 $a Includes bibliographical references (p. [129]-132) and index.
505 0 # $a The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
650 # 0 $a Political campaigns $z United States. $3 601450
650 # 0 $a Campaign management $z United States. $3 583846
651 0 $a United States $x Economic policy $y 1981-1993 $3 2368173

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W0160290

六樓西文書區HC-Z(6F Western Language Books)

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JK2281 J623 2011

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