| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Public relations cases :/ edited by Danny Moss and Melanie Powell with Barbara DeSanto. |
| Reminder of title: |
international perspectives / |
| other author: |
Moss, Danny, |
| Published: |
New York, NY :Routledge, : c2010., |
| Description: |
xvi, 192 p. :ill., maps ;24 cm. |
| [NT 15003449]: |
Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign. |
| Subject: |
Public relations - Handbooks, manuals, etc. - |
| Online resource: |
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| ISBN: |
9780415773362 (hbk.) |