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Broadcast/broadband copywriting /

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Orlik, Peter B.

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Broadcast/broadband copywriting /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Broadcast/broadband copywriting // Peter B. Orlik.
Author:	Orlik, Peter B.
Published:	Boston :Allyn & Bacon, : c2010.,
Description:	xii, 492 p. :ill. ;24 cm.
[NT 15003449]:	Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
Subject:	Broadcasting - Authorship. -
ISBN:	9780205674527 (pbk.) :

Broadcast/broadband copywriting /
Orlik, Peter B.

Broadcast/broadband copywriting /Peter B. Orlik. - 8th ed. - Boston :Allyn & Bacon,c2010. - xii, 492 p. :ill. ;24 cm.

Includes bibliographical references (p. 477-488) and index.

Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.

ISBN: 9780205674527 (pbk.) :US122.00

LCCN: 2009021789

Nat. Bib. No.: GBA966718bnbSubjects--Topical Terms:

1309650
Broadcasting
--Authorship.

LC Class. No.: PN1990.9.A88 / O7 2010

Dewey Class. No.: 808/.066791

Broadcast/broadband copywriting /
LDR:01283cam a2200229 a 4500 001 983737
005 19991129094912.0
008 111129s2010 maua b 001 0 eng
010 $a 2009021789
015 $a GBA966718 $2 bnb
020 $a 9780205674527 (pbk.) : $c US122.00
020 $a 0205674526 (pbk.)
035 $a SF-BW-100-08
040 $a DLC $c DLC $d BTCTA $d YDXCP $d UKM $d C#P $d BWX $d DLC
050 0 0 $a PN1990.9.A88 $b O7 2010
082 0 0 $a 808/.066791 $2 22
090 $a PN/1990.9/.A88/.O7/2010//////W0160390
100 1 $a Orlik, Peter B. $3 857640
245 1 0 $a Broadcast/broadband copywriting / $c Peter B. Orlik.
250 $a 8th ed.
260 # $a Boston : $b Allyn & Bacon, $c c2010.
300 $a xii, 492 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 477-488) and index.
505 0 # $a Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
650 # 0 $a Broadcasting $x Authorship. $3 1309650
650 # 0 $a Broadcast advertising. $3 871873

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W0160390

六樓西文書區HC-Z(6F Western Language Books)

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PN1990.9.A88 O7 2010

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