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The psychology of advertising /

~

Fennis, Bob Michaël, (1968-)

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The psychology of advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The psychology of advertising // Bob M. Fennis and Wolfgang Stroebe.
Author:	Fennis, Bob Michaël,
other author:	Stroebe, Wolfgang.
Published:	Hove, East Sussex ;Psychology Press, : c2010.,
Description:	xi, 329 p. :ill. ;26 cm.
[NT 15003449]:	Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
Subject:	Advertising - Psychological aspects. -
ISBN:	9780415442732 :

The psychology of advertising /
Fennis, Bob Michaël,1968-

The psychology of advertising /Bob M. Fennis and Wolfgang Stroebe. - Hove, East Sussex ;Psychology Press,c2010. - xi, 329 p. :ill. ;26 cm.

Includes bibliographical references (p. 271-301) and indexes.

Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.

ISBN: 9780415442732 :UK34.95

LCCN: 2009040521

Nat. Bib. No.: GBA986327bnbSubjects--Topical Terms:

578015
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .F456 2010

Dewey Class. No.: 659.101/9

The psychology of advertising /
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020 $a 9780415442732 : $c UK34.95
020 $a 0415442737
035 $a SF-BW-100-08
035 $a A0036190226
040 $a DLC $c DLC $d BWKUK $d YDXCP $d CDX $d BWK $d UKM $d BWX $d DLC
042 $a pcc
050 0 0 $a HF5822 $b .F456 2010
082 0 0 $a 659.101/9 $2 22
090 $a HF/5822/.F456/2010//////W0160267
100 1 $a Fennis, Bob Michaël, $d 1968- $3 1309489
245 1 4 $a The psychology of advertising / $c Bob M. Fennis and Wolfgang Stroebe.
260 # $a Hove, East Sussex ; $a New York, NY : $b Psychology Press, $c c2010.
300 $a xi, 329 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references (p. 271-301) and indexes.
505 0 # $a Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
650 # 0 $a Advertising $x Psychological aspects. $3 578015
650 # 0 $a Consumers $x Attitudes. $3 552367
700 1 # $a Stroebe, Wolfgang. $3 617041

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W0160267

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5822 F456 2010

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1 records • Pages 1 •
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