| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Strategy in information and influence campaigns :/ Jarol B. Manheim. |
| Reminder of title: |
how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / |
| Author: |
Manheim, Jarol B., |
| Published: |
New York, NY :Routledge, : 2011., |
| Description: |
xiv, 323 p. :ill. ;23 cm. |
| [NT 15003449]: |
Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence. |
| Subject: |
Public relations and politics - United States. - |
| ISBN: |
9780415887281 (hbk.) |