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Media and communication research met...

Berger, Arthur Asa, (1933-)

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Media and communication research methods : = an introduction to qualitative and quantitative approaches /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media and communication research methods :/ Arthur Asa Berger.
Reminder of title:	an introduction to qualitative and quantitative approaches /
Author:	Berger, Arthur Asa,
Published:	Thousand Oaks, Calif. :SAGE, : c2011.,
Description:	xvii, 341 p. :ill. ;23 cm.
Subject:	Mass media - Research -
ISBN:	9781412987776 (pbk.) :

Media and communication research methods : = an introduction to qualitative and quantitative approaches /
Berger, Arthur Asa,1933-

Media and communication research methods :an introduction to qualitative and quantitative approaches /Arthur Asa Berger. - 2nd ed. - Thousand Oaks, Calif. :SAGE,c2011. - xvii, 341 p. :ill. ;23 cm.

Includes bibliographical references (p. 309-313) and index.

ISBN: 9781412987776 (pbk.) :UK38.99

LCCN: 2010026693Subjects--Topical Terms:

525811
Mass media
--Research

LC Class. No.: P91.3 / .B385 2011

Dewey Class. No.: 302.23072

Media and communication research methods : = an introduction to qualitative and quantitative approaches /
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020 $a 9781412987776 (pbk.) : $c UK38.99
020 $a 1412987776 (pbk.)
035 $a SF-BW-100-08
040 $a DLC $c DLC $d BTCTA $d YDXCP $d CUT $d CDX $d IAD $d DLC
050 0 0 $a P91.3 $b .B385 2011
082 0 0 $a 302.23072 $2 22
090 $a P/91.3/.B385/2011//////W0160215
100 1 $a Berger, Arthur Asa, $d 1933- $3 564916
245 1 0 $a Media and communication research methods : $b an introduction to qualitative and quantitative approaches / $c Arthur Asa Berger.
250 $a 2nd ed.
260 # $a Thousand Oaks, Calif. : $b SAGE, $c c2011.
300 $a xvii, 341 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 309-313) and index.
650 # 0 $a Mass media $x Research $x Methodology. $3 525811
650 # 0 $a Communication $x Research $x Methodology. $3 547501