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Principles and practice of social ma...

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Donovan, Rob, (1944-)

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Principles and practice of social marketing : = an international perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles and practice of social marketing :/ Rob Donovan and Nadine Henley.
Reminder of title:	an international perspective /
Author:	Donovan, Rob,
other author:	Henley, Nadine.
Published:	Cambridge :Cambridge University Press, : c2010.,
Description:	xix, 504 p. :ill. ;25 cm.
Subject:	Social marketing. -
Online resource:	http://assets.cambridge.org/97805211/94501/cover/9780521194501.jpg
ISBN:	9780521194501

Principles and practice of social marketing : = an international perspective /
Donovan, Rob,1944-

Principles and practice of social marketing :an international perspective /Rob Donovan and Nadine Henley. - [2nd ed.] - Cambridge :Cambridge University Press,c2010. - xix, 504 p. :ill. ;25 cm.

Includes bibliographical references (p. 429-484) and index.

ISBN: 9780521194501

LCCN: 2010039401Subjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414 / .D66 2010

Dewey Class. No.: 658.8

Principles and practice of social marketing : = an international perspective /
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020 $a 9780521194501
020 $a 9780521167376 (pbk.) : $c US65.00
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040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5414 $b .D66 2010
082 0 0 $a 658.8 $2 22
090 $a HF/5414/.D66/2010//////W0139585
100 1 $a Donovan, Rob, $d 1944- $3 1308735
245 1 0 $a Principles and practice of social marketing : $b an international perspective / $c Rob Donovan and Nadine Henley.
250 $a [2nd ed.]
260 # $a Cambridge : $b Cambridge University Press, $c c2010.
300 $a xix, 504 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 429-484) and index.
650 # 0 $a Social marketing. $3 669978
700 1 # $a Henley, Nadine. $3 1308736
856 4 2 $3 Cover image $u http://assets.cambridge.org/97805211/94501/cover/9780521194501.jpg

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W0139585

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5414 D66 2010

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