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Successful marketing strategies for ...

McLeish, Barry, (1956-)

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Successful marketing strategies for nonprofit organizations : = winning in the age of the elusive donor /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Successful marketing strategies for nonprofit organizations :/ Barry McLeish.
其他題名:	winning in the age of the elusive donor /
作者:	McLeish, Barry,
出版者:	Hoboken, NJ :Wiley, : c2011.,
面頁冊數:	xxxii, 256 p. :ill. ;24 cm.
標題:	Nonprofit organizations - Marketing. -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9780470529812.jpg
ISBN:	9780470529812 (hbk.) :

Successful marketing strategies for nonprofit organizations : = winning in the age of the elusive donor /
McLeish, Barry,1956-

Successful marketing strategies for nonprofit organizations :winning in the age of the elusive donor /Barry McLeish. - 2nd ed. - Hoboken, NJ :Wiley,c2011. - xxxii, 256 p. :ill. ;24 cm.

Includes bibliographical references and index.

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."--

ISBN: 9780470529812 (hbk.) :US44.95

LCCN: 2010024727Subjects--Topical Terms:

682726
Nonprofit organizations
--Marketing.

LC Class. No.: HF5415 / .M3825 2011

Dewey Class. No.: 658.8/02

Successful marketing strategies for nonprofit organizations : = winning in the age of the elusive donor /
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245 1 0 $a Successful marketing strategies for nonprofit organizations : $b winning in the age of the elusive donor / $c Barry McLeish.
250 $a 2nd ed.
260 # $a Hoboken, NJ : $b Wiley, $c c2011.
300 $a xxxii, 256 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 # $a "From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- $c Provided by publisher.
650 # 0 $a Nonprofit organizations $x Marketing. $3 682726
856 4 2 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9780470529812.jpg