Language:
English
繁體中文
Help
回圖書館首頁
手機版館藏查詢
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Linked to FindBook
Google Book
Amazon
博客來
Advertising & IMC : = principles & practice /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising & IMC :/ Sandra Moriarty, Nancy Mitchell, William Wells.
Reminder of title:
principles & practice /
remainder title:
Advertising and IMC
Author:
Moriarty, Sandra E.
other author:
Mitchell, Nancy,
Published:
Boston [Mass.] ;Pearson, : c2012.,
Description:
685 p. :ill. ;28 cm.
Notes:
Previous ed.: Advertising : principles & practice. c2009.
Subject:
Advertising - Pictorial works. -
ISBN:
9780273752929 (pbk.) :
Advertising & IMC : = principles & practice /
Moriarty, Sandra E.
Advertising & IMC :
principles & practice /Advertising and IMCSandra Moriarty, Nancy Mitchell, William Wells. - 9th ed., Global ed. - Boston [Mass.] ;Pearson,c2012. - 685 p. :ill. ;28 cm.
Previous ed.: Advertising : principles & practice. c2009.
Includes bibliographical references and index.
ISBN: 9780273752929 (pbk.) :NT1320Subjects--Topical Terms:
1303488
Advertising
--Pictorial works.
LC Class. No.: HF5823 / .W455 2012
Dewey Class. No.: 659.1
Advertising & IMC : = principles & practice /
LDR
:00924nam a2200241 a 4500
001
982179
003
OCoLC
005
20110701063342.0
008
111125s2012 maua b 001 0 eng d
020
$a
9780273752929 (pbk.) :
$c
NT1320
020
$a
0273752928 (pbk.)
035
$a
(OCoLC)732286863
035
$a
IB-BW-100-02
040
$a
EQO
$c
EQO
$d
EQF
050
# 4
$a
HF5823
$b
.W455 2012
082
0 4
$a
659.1
$2
22
100
1
$a
Moriarty, Sandra E.
$q
(Sandra Ernst)
$3
1307707
245
1 0
$a
Advertising & IMC :
$b
principles & practice /
$c
Sandra Moriarty, Nancy Mitchell, William Wells.
246
3 #
$a
Advertising and IMC
250
$a
9th ed., Global ed.
260
#
$a
Boston [Mass.] ;
$a
London :
$b
Pearson,
$c
c2012.
300
$a
685 p. :
$b
ill. ;
$c
28 cm.
500
$a
Previous ed.: Advertising : principles & practice. c2009.
500
$a
"This Global edition has been edited to include enhancements making it more relevant to students outside the United States"--Back cover.
504
$a
Includes bibliographical references and index.
650
# 0
$a
Advertising
$v
Pictorial works.
$3
1303488
650
# 0
$a
Communication in marketing
$v
Textbooks.
$3
1307709
700
1 #
$a
Mitchell, Nancy,
$d
1950-
$3
1307708
700
1 #
$a
Wells, William,
$d
1926-
$3
671088
700
1 #
$a
Moriarty, Sandra E.
$q
(Sandra Ernst)
$3
1307707
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
W0177099
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5823 W455 2012
一般使用(Normal)
On shelf
0
Reserve
1 records • Pages 1 •
1
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login