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Emerging trends, threats, and opport...

Czinkota, Michael R.

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Emerging trends, threats, and opportunities in international marketing = what executives need to know /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Emerging trends, threats, and opportunities in international marketing/ Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
其他題名:	what executives need to know /
作者:	Czinkota, Michael R.
其他作者:	Ronkainen, Ilkka A.
出版者:	New York, N.Y. :Business Expert Press, : 2009.,
面頁冊數:	xxi, 378 p.
標題:	Globalization - Economic aspects. -
電子資源:	http://portal.igpublish.com/iglibrary/search/BEPB0000016.htmlElectronic resource
ISBN:	9781606490365 (electronic book)

Emerging trends, threats, and opportunities in international marketing = what executives need to know /
Czinkota, Michael R.

Emerging trends, threats, and opportunities in international marketingwhat executives need to know /[electronic resource] :Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe. - 1st ed. - New York, N.Y. :Business Expert Press,2009. - xxi, 378 p. - International business collection,1948-2760. - International business collection..

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9781606490365 (electronic book)Subjects--Topical Terms:

561914
Globalization
--Economic aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF1416 / .C94 2009eb

Dewey Class. No.: 658.84

Emerging trends, threats, and opportunities in international marketing = what executives need to know /
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300 $a xxi, 378 p.
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504 $a Includes bibliographical references and index.
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