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A comparison of the DPP's TV ads in ...

Chen, Cheng-Na.

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A comparison of the DPP's TV ads in the 2000 and 2004 Taiwan presidential elections.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A comparison of the DPP's TV ads in the 2000 and 2004 Taiwan presidential elections./
Author:	Chen, Cheng-Na.
Description:	49 p.
Notes:	Adviser: Grace Ryu.
Contained By:	Masters Abstracts International44-06.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1435099
ISBN:	9780542711909

A comparison of the DPP's TV ads in the 2000 and 2004 Taiwan presidential elections.
Chen, Cheng-Na.

A comparison of the DPP's TV ads in the 2000 and 2004 Taiwan presidential elections. - 49 p.

Adviser: Grace Ryu.

Thesis (M.A.)--University of Southern California, 2005.

Elections have become the core component of Taiwan's democracy. And it has now become impossible to imagine elections without political advertisements in modern Taiwanese society. In this study I assume that the strategies in the political campaigns of the DPP during the 2000 and 2004 presidential elections were different.

ISBN: 9780542711909Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A comparison of the DPP's TV ads in the 2000 and 2004 Taiwan presidential elections.
LDR:01823nam 2200289 a 45 001 967127
005 20110915
008 110915s2005 eng d
020 $a 9780542711909
035 $a (UnM)AAI1435099
035 $a AAI1435099
040 $a UnM $c UnM
100 1 $a Chen, Cheng-Na. $3 1291013
245 1 2 $a A comparison of the DPP's TV ads in the 2000 and 2004 Taiwan presidential elections.
300 $a 49 p.
500 $a Adviser: Grace Ryu.
500 $a Source: Masters Abstracts International, Volume: 44-06, page: 2613.
502 $a Thesis (M.A.)--University of Southern California, 2005.
520 $a Elections have become the core component of Taiwan's democracy. And it has now become impossible to imagine elections without political advertisements in modern Taiwanese society. In this study I assume that the strategies in the political campaigns of the DPP during the 2000 and 2004 presidential elections were different.
520 $a In this thesis, I first traced the historical background of Taiwan politics as well as the development of the previous major opposition party, the DPP. Then I reviewed the literature in relation to the strategy of TV commercials and political campaigns. Following the above, I put the emphasis on the analysis of the DPP's TV commercials in the 2000 and 2004 presidential elections using strategic models defined in the existing literature such as incumbency style, challenger style, In Man-Out Man model, and positional strategies as a way to further understand the DPP's campaign strategy in the television commercials.
590 $a School code: 0208.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Political Science, General. $3 1017391
690 $a 0338
690 $a 0615
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 44-06.
790 $a 0208
790 1 0 $a Ryu, Grace, $e advisor
791 $a M.A.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1435099