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Imaging men, masculinity and fatherh...

Gottschall, William Peter, Jr.

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Imaging men, masculinity and fatherhood in magazine advertising: Ideological and hegemonic constructions of masculinity and fatherhood in magazine advertising (1960--2000).

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Imaging men, masculinity and fatherhood in magazine advertising: Ideological and hegemonic constructions of masculinity and fatherhood in magazine advertising (1960--2000)./
Author:	Gottschall, William Peter, Jr.
Description:	314 p.
Notes:	Source: Dissertation Abstracts International, Volume: 69-02, Section: A, page: 0776.
Contained By:	Dissertation Abstracts International69-02A.
Subject:	Anthropology, Cultural. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=NR36787
ISBN:	9780494367872

Imaging men, masculinity and fatherhood in magazine advertising: Ideological and hegemonic constructions of masculinity and fatherhood in magazine advertising (1960--2000).
Gottschall, William Peter, Jr.

Imaging men, masculinity and fatherhood in magazine advertising: Ideological and hegemonic constructions of masculinity and fatherhood in magazine advertising (1960--2000). - 314 p.

Source: Dissertation Abstracts International, Volume: 69-02, Section: A, page: 0776.

Thesis (Ph.D.)--Carleton University (Canada), 2008.

This thesis presents a survey of the social, cultural and theoretical issues which surround and inform our understandings of both masculinity and fatherhood. Tracing theoretical and empirical discussions in media, gender and identity, this dissertation addresses how masculinity and fatherhood, or 'ways' of 'performing' their gender, are anchored in time and place; the products of socio-historical and cultural circumstances. More of a theoretical discussion, this research looks at the various approaches developed in divergent areas related to masculinity. The originality of this thesis is that it integrates approaches concerned with the concept of masculinity and media and discusses them in the light of an empirical case exposed in the last chapter of this thesis. Thus, this research has compiled theoretical models rarely discussed in relation to one another, particularly in reference to masculinity and fatherhood. This work contributes to theoretical and empirical research in the areas of gender, media and identity.

ISBN: 9780494367872Subjects--Topical Terms:

735016
Anthropology, Cultural.

Imaging men, masculinity and fatherhood in magazine advertising: Ideological and hegemonic constructions of masculinity and fatherhood in magazine advertising (1960--2000).
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100 1 $a Gottschall, William Peter, Jr. $3 1285561
245 1 0 $a Imaging men, masculinity and fatherhood in magazine advertising: Ideological and hegemonic constructions of masculinity and fatherhood in magazine advertising (1960--2000).
300 $a 314 p.
500 $a Source: Dissertation Abstracts International, Volume: 69-02, Section: A, page: 0776.
502 $a Thesis (Ph.D.)--Carleton University (Canada), 2008.
520 $a This thesis presents a survey of the social, cultural and theoretical issues which surround and inform our understandings of both masculinity and fatherhood. Tracing theoretical and empirical discussions in media, gender and identity, this dissertation addresses how masculinity and fatherhood, or 'ways' of 'performing' their gender, are anchored in time and place; the products of socio-historical and cultural circumstances. More of a theoretical discussion, this research looks at the various approaches developed in divergent areas related to masculinity. The originality of this thesis is that it integrates approaches concerned with the concept of masculinity and media and discusses them in the light of an empirical case exposed in the last chapter of this thesis. Thus, this research has compiled theoretical models rarely discussed in relation to one another, particularly in reference to masculinity and fatherhood. This work contributes to theoretical and empirical research in the areas of gender, media and identity.
520 $a The main findings arising from this research are far from producing any significant changes in the ways that both masculinity and fatherhood have been, and are represented in the images of advertising (between 1960--2000). Men are portrayed according to an increasingly rigid ideal which reinforces the whiteness, youth and 'up-scale' appearance of men. Increasingly, the men in most advertisements studied show men separated from the world of work, engaged in leisure worlds, and as very appearance and image conscious. Thus, far from immediate and obvious familial commitment and away from work, men in advertisements are increasingly a leisure, image, and consumer-based model. While many of the more 'traditional' markers of masculinity may be no less important in men's lives, the current image of masculinity is one that tell readers that you must be young, white, able-bodied, engaged in leisure, yet retain a commitment to the 'proper' lifestyle and consumer tastes.
590 $a School code: 0040.
650 4 $a Anthropology, Cultural. $3 735016
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Gender Studies. $3 898693
650 4 $a Mass Communications. $3 1017395
650 4 $a Sociology, Theory and Methods. $3 626625
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710 2 $a Carleton University (Canada). $3 1018407
773 0 $t Dissertation Abstracts International $g 69-02A.
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791 $a Ph.D.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=NR36787