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Quest for the perfect strawberry: A ...

Baum, Herbert E.

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Quest for the perfect strawberry: A case study of the California Strawberry Commission and the strawberry industry and a descriptive model for marketing order evaluation.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Quest for the perfect strawberry: A case study of the California Strawberry Commission and the strawberry industry and a descriptive model for marketing order evaluation./
Author:	Baum, Herbert E.
Description:	240 p.
Notes:	Adviser: James J. Heckman.
Contained By:	Dissertation Abstracts International67-09A.
Subject:	Agriculture, General. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3231378
ISBN:	9780542854286

Quest for the perfect strawberry: A case study of the California Strawberry Commission and the strawberry industry and a descriptive model for marketing order evaluation.
Baum, Herbert E.

Quest for the perfect strawberry: A case study of the California Strawberry Commission and the strawberry industry and a descriptive model for marketing order evaluation. - 240 p.

Adviser: James J. Heckman.

Thesis (Ph.D.)--The University of Chicago, 2006.

This dissertation is a presentation of a descriptive model for evaluating and measuring the effect of the California Strawberry Commission's marketing order on economic variables which influence supply, demand, real prices, farm income, and growers' cost and profitability and a history of the revolution in California strawberry pomology, horticulture, and marketing, from 1945 to 2005.

ISBN: 9780542854286Subjects--Topical Terms:

1017510
Agriculture, General.

Quest for the perfect strawberry: A case study of the California Strawberry Commission and the strawberry industry and a descriptive model for marketing order evaluation.
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100 1 $a Baum, Herbert E. $3 1277596
245 1 0 $a Quest for the perfect strawberry: A case study of the California Strawberry Commission and the strawberry industry and a descriptive model for marketing order evaluation.
300 $a 240 p.
500 $a Adviser: James J. Heckman.
500 $a Source: Dissertation Abstracts International, Volume: 67-09, Section: A, page: 3515.
502 $a Thesis (Ph.D.)--The University of Chicago, 2006.
520 $a This dissertation is a presentation of a descriptive model for evaluating and measuring the effect of the California Strawberry Commission's marketing order on economic variables which influence supply, demand, real prices, farm income, and growers' cost and profitability and a history of the revolution in California strawberry pomology, horticulture, and marketing, from 1945 to 2005.
520 $a Many patented varieties developed by the U of C, Davis caused an increase in acreage and per acre yields resulting in California emergence as a preeminent world producer and licensee of plants. An unintended consequence is China becoming a major strawberry producer with seemingly unlimited land and labor.
520 $a Revolutionary horticulture methodology including sprinkler and drip irrigation, methyl bromide and chloropicrin soil fumigation, plastic mulching, slow release fertilizer and placement, annual planting, and implementation of high elevation and high latitude nurseries, has enabled yields to greatly expand and production costs to decline.
520 $a A descriptive model is used to evaluate the California Strawberry Commission's agricultural research and marketing policies and is suggested for providing accountability to growers. The model addresses the question of whether the CSC mandatory checkoff assessment has caused demand and supply to increase. These outcomes will be measured by specific barometers and include growers' real prices and total crop value and "proxies for sales" such as attitude changes, strawberry market share at the retail and food service level, category contribution to total produce dollars, and the number of retail ads. Total production per acre and grower profitability, as affected by CSC policies, are evaluated.
520 $a CSC policies in pomology and horticulture resulted in increased production and reduced cost per acre permitting augmented grower returns even as real prices declined. Grower profitability is dependent on production per acre and market timing of their respective harvest.
520 $a CSC marketing programs have not caused improvement in real prices and farm income although proxies for sales barometers, such as consumers' attitudes toward strawberries, and strawberry percentage of chain store sales, are positive. Any correlation with CSC policies cannot be made but are probably the effect of the increase in total volume and private industry sales and promotion practices.
590 $a School code: 0330.
650 4 $a Agriculture, General. $3 1017510
650 4 $a Agriculture, Plant Culture. $3 1018669
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Agricultural. $3 626648
650 4 $a Economics, Commerce-Business. $3 626649
690 $a 0338
690 $a 0473
690 $a 0479
690 $a 0503
690 $a 0505
710 2 $a The University of Chicago. $3 1017389
773 0 $t Dissertation Abstracts International $g 67-09A.
790 $a 0330
790 1 0 $a Heckman, James J., $e advisor
791 $a Ph.D.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3231378