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Starbucked : = a double tall tale of...
~
Clark, Taylor, (1979-.)
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Starbucked : = a double tall tale of caffeine, commerce, and culture /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Starbucked :/ Taylor Clark.
Reminder of title:
a double tall tale of caffeine, commerce, and culture /
Author:
Clark, Taylor,
Published:
New York :Back Bay Books, : 2008.,
Description:
301, 11 p. ;25 cm.
Notes:
International paperback ed. published in 2007.
[NT 15003449]:
Introduction: The experiment -- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan -- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies -- Epilogue: The last drop.
Subject:
Coffee industry - History. -
ISBN:
9780316014038 (pbk.) :
Starbucked : = a double tall tale of caffeine, commerce, and culture /
Clark, Taylor,1979-.
Starbucked :
a double tall tale of caffeine, commerce, and culture /Taylor Clark. - New York :Back Bay Books,2008. - 301, 11 p. ;25 cm.
International paperback ed. published in 2007.
Includes bibliographical references (p. 275-289) and index.
Introduction: The experiment -- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan -- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies -- Epilogue: The last drop.
The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. Journalist Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers and Hollywood trendsetters, Clark explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.--From publisher description.
ISBN: 9780316014038 (pbk.) :NT525
LCCN: 2007013074Subjects--Topical Terms:
1274777
Coffee industry
--History.
LC Class. No.: HD9199.U54 / S733 2007
Dewey Class. No.: 338.173730973 / C595
Starbucked : = a double tall tale of caffeine, commerce, and culture /
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Introduction: The experiment -- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan -- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies -- Epilogue: The last drop.
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The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. Journalist Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers and Hollywood trendsetters, Clark explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.--From publisher description.
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六樓西文書區HC-Z(6F Western Language Books)
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1 records • Pages 1 •
1
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Attachments
F0063748
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HD9199.U54 S733 2008
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1 records • Pages 1 •
1
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