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Basic marketing research /
~
Churchill, Gilbert A.
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Basic marketing research /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Basic marketing research // Gilbert A. Churchill, Jr.
其他題名:
Marketing research
作者:
Churchill, Gilbert A.
出版者:
Fort Worth :Dryden Press, : c2001.,
面頁冊數:
xvii, 830 p. :ill. (some col.) ;29 cm.
標題:
Marketing research. -
ISBN:
9780030211041 (pbk.)
Basic marketing research /
Churchill, Gilbert A.
Basic marketing research /
Marketing researchGilbert A. Churchill, Jr. - 4th ed. - Fort Worth :Dryden Press,c2001. - xvii, 830 p. :ill. (some col.) ;29 cm. - The Dryden Press series in marketing. - The Dryden Press series in marketing..
Includes bibliographical references and index.
Introduction to marketing research and problem definition --
ISBN: 9780030211041 (pbk.)
LCCN: 00102808Subjects--Topical Terms:
532352
Marketing research.
LC Class. No.: HF5415.2 / .C49 2001
Dewey Class. No.: 658.8/3
Basic marketing research /
LDR
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c2001.
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29 cm.
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Introduction to marketing research and problem definition --
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Research reports.
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1274247
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