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Product portfolio management and the...

Balasubramaniam, Karthik.

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Product portfolio management and the industry lifecycle.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Product portfolio management and the industry lifecycle./
作者:	Balasubramaniam, Karthik.
面頁冊數:	85 p.
附註:	Adviser: Karl Ulrich.
Contained By:	Dissertation Abstracts International68-07B.
標題:	Economics, Commerce-Business. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3271721
ISBN:	9780549117223

Product portfolio management and the industry lifecycle.
Balasubramaniam, Karthik.

Product portfolio management and the industry lifecycle. - 85 p.

Adviser: Karl Ulrich.

Thesis (Ph.D.)--University of Pennsylvania, 2007.

This dissertation proposes (1) a theoretical model to explain observed dynamics of product portfolios at the firm and industry levels in a set of high-tech industries, and (2) an empirical test of this theory in the context of the laser printer industry. The theoretical model examines product portfolio decision making in a duopoly, focusing on the rate of new product introduction, old product removal and the attributes of new products. We aggregate these results to the industry-level and study the impact of industry related environmental uncertainty and market opportunities on product portfolio choices through the industry lifecycle.

ISBN: 9780549117223Subjects--Topical Terms:

626649
Economics, Commerce-Business.

Product portfolio management and the industry lifecycle.
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502 $a Thesis (Ph.D.)--University of Pennsylvania, 2007.
520 $a This dissertation proposes (1) a theoretical model to explain observed dynamics of product portfolios at the firm and industry levels in a set of high-tech industries, and (2) an empirical test of this theory in the context of the laser printer industry. The theoretical model examines product portfolio decision making in a duopoly, focusing on the rate of new product introduction, old product removal and the attributes of new products. We aggregate these results to the industry-level and study the impact of industry related environmental uncertainty and market opportunities on product portfolio choices through the industry lifecycle.
520 $a The empirical model uses survival analysis to test the implications of product portfolio and technology decisions on firm survival in the laser printer industry. We also explore how the effectiveness of portfolio strategy is impacted by the phase of the industry's evolution.
590 $a School code: 0175.
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