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A cross cultural study of symbolic m...

Zhang, Wei.

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A cross cultural study of symbolic meanings of products: Perceptions of Chinese and North American consumers.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A cross cultural study of symbolic meanings of products: Perceptions of Chinese and North American consumers./
Author:	Zhang, Wei.
Description:	80 p.
Notes:	Source: Masters Abstracts International, Volume: 46-03, page: 1280.
Contained By:	Masters Abstracts International46-03.
Subject:	Business Administration, Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR34609
ISBN:	9780494346099

A cross cultural study of symbolic meanings of products: Perceptions of Chinese and North American consumers.
Zhang, Wei.

A cross cultural study of symbolic meanings of products: Perceptions of Chinese and North American consumers. - 80 p.

Source: Masters Abstracts International, Volume: 46-03, page: 1280.

Thesis (M.Sc.)--Concordia University (Canada), 2007.

It has been long recognized in consumer research that consumers buy products and services not only for their utilitarian values and problem solving characteristics, but also for their symbolic meanings. Since culture plays a crucial role in the formation, transfer and communication of symbolic meanings, it is hypothesized that cultural differences may lead to differences in the symbolic meanings that are ascribed to a sample of products/services. A survey of Chinese and Canadian consumers confirms this hypothesis for a list of symbolic meanings that are associated with a sample of products and services that were selected in pilot studies. Averaging across a sample of products/services for a given symbolic meaning, hypothesis tests suggest that more Chinese ascribe utilitarian, interpersonal tie related, financial, and status related symbolic meanings whereas more Canadians ascribe enjoyment, self identity, appearance related, and social responsibility related symbolic meanings with the selected sample of products. However, the differences in the sample proportions are practically very small for symbolic meanings associated with financial value, interpersonal ties and utilitarian value. When the hypotheses are tested at the individual product/service level relatively stronger support is observed with regard to symbolic meanings associated with enjoyment, self expression, self achievement, appearance, status, and social responsibility. In general, the results confirm that the proportion of the population that ascribe a particular symbolic meaning to a product may depend on the culture. Implications of the findings, limitations of the research, and future research directions are discussed.

ISBN: 9780494346099Subjects--Topical Terms:

626628
Business Administration, Management.

A cross cultural study of symbolic meanings of products: Perceptions of Chinese and North American consumers.
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020 $a 9780494346099
035 $a (UMI)AAIMR34609
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100 1 $a Zhang, Wei. $3 1043738
245 1 2 $a A cross cultural study of symbolic meanings of products: Perceptions of Chinese and North American consumers.
300 $a 80 p.
500 $a Source: Masters Abstracts International, Volume: 46-03, page: 1280.
502 $a Thesis (M.Sc.)--Concordia University (Canada), 2007.
520 $a It has been long recognized in consumer research that consumers buy products and services not only for their utilitarian values and problem solving characteristics, but also for their symbolic meanings. Since culture plays a crucial role in the formation, transfer and communication of symbolic meanings, it is hypothesized that cultural differences may lead to differences in the symbolic meanings that are ascribed to a sample of products/services. A survey of Chinese and Canadian consumers confirms this hypothesis for a list of symbolic meanings that are associated with a sample of products and services that were selected in pilot studies. Averaging across a sample of products/services for a given symbolic meaning, hypothesis tests suggest that more Chinese ascribe utilitarian, interpersonal tie related, financial, and status related symbolic meanings whereas more Canadians ascribe enjoyment, self identity, appearance related, and social responsibility related symbolic meanings with the selected sample of products. However, the differences in the sample proportions are practically very small for symbolic meanings associated with financial value, interpersonal ties and utilitarian value. When the hypotheses are tested at the individual product/service level relatively stronger support is observed with regard to symbolic meanings associated with enjoyment, self expression, self achievement, appearance, status, and social responsibility. In general, the results confirm that the proportion of the population that ascribe a particular symbolic meaning to a product may depend on the culture. Implications of the findings, limitations of the research, and future research directions are discussed.
590 $a School code: 0228.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
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710 2 $a Concordia University (Canada). $3 1018569
773 0 $t Masters Abstracts International $g 46-03.
790 $a 0228
791 $a M.Sc.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR34609