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Eco-labeling for change: The Marine ...

Bonilla, Aileen.

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Eco-labeling for change: The Marine Stewardship Council and the creation of sustainable fisheries?

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Eco-labeling for change: The Marine Stewardship Council and the creation of sustainable fisheries?/
Author:	Bonilla, Aileen.
Description:	149 p.
Notes:	Adviser: Ann Rappaport.
Contained By:	Masters Abstracts International46-05.
Subject:	Agriculture, Fisheries and Aquaculture. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450760
ISBN:	9780549521143

Eco-labeling for change: The Marine Stewardship Council and the creation of sustainable fisheries?
Bonilla, Aileen.

Eco-labeling for change: The Marine Stewardship Council and the creation of sustainable fisheries? - 149 p.

Adviser: Ann Rappaport.

Thesis (M.A.)--Tufts University, 2008.

This thesis conducts a market analysis of the Marine Stewardship Council and its seafood eco-labeling program and asks the question, does MSC have an effect on the U.S. market? Specifically it examines: the availability of MSC certified seafood, whether the available products match U.S. consumer preferences, awareness of the program, and whether there is wide support from environmental organizations.

ISBN: 9780549521143Subjects--Topical Terms:

1020913
Agriculture, Fisheries and Aquaculture.

Eco-labeling for change: The Marine Stewardship Council and the creation of sustainable fisheries?
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020 $a 9780549521143
035 $a (UMI)AAI1450760
035 $a AAI1450760
040 $a UMI $c UMI
100 1 $a Bonilla, Aileen. $3 1270845
245 1 0 $a Eco-labeling for change: The Marine Stewardship Council and the creation of sustainable fisheries?
300 $a 149 p.
500 $a Adviser: Ann Rappaport.
500 $a Source: Masters Abstracts International, Volume: 46-05, page: 2544.
502 $a Thesis (M.A.)--Tufts University, 2008.
520 $a This thesis conducts a market analysis of the Marine Stewardship Council and its seafood eco-labeling program and asks the question, does MSC have an effect on the U.S. market? Specifically it examines: the availability of MSC certified seafood, whether the available products match U.S. consumer preferences, awareness of the program, and whether there is wide support from environmental organizations.
520 $a This analysis revealed that market impact for MSC products has been minimal thus far because product availability has been limited, due to a low number of certified fisheries. While MSC has certified some fish species that are popular with U.S. consumers, no large marketing campaign has been conducted to promote the products and educate consumers about the program. MSC has not been endorsed by traditional environmental organizations which could lend credibility to MSC and provide additional publicity. Recommendations for MSC include: targeting institutional buyers and promoting truth in labels through the chain of custody Standard.
590 $a School code: 0234.
650 4 $a Agriculture, Fisheries and Aquaculture. $3 1020913
650 4 $a Urban and Regional Planning. $3 1017841
690 $a 0792
690 $a 0999
710 2 $a Tufts University. $b Urban and Environmental Policy and Planning. $3 1019399
773 0 $t Masters Abstracts International $g 46-05.
790 $a 0234
790 1 0 $a Rappaport, Ann, $e advisor
790 1 0 $a Russell, Rusty $e committee member
791 $a M.A.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450760