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What is modish is doomed: Fashion a...

Standish, Rachel Anne.

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What is modish is doomed: Fashion and American feminism from the 1910s to the early 1930s.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	What is modish is doomed: Fashion and American feminism from the 1910s to the early 1930s./
Author:	Standish, Rachel Anne.
Description:	407 p.
Notes:	Chair: Lois W. Banner.
Contained By:	Dissertation Abstracts International63-05A.
Subject:	American Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3054904
ISBN:	9780493701004

What is modish is doomed: Fashion and American feminism from the 1910s to the early 1930s.
Standish, Rachel Anne.

What is modish is doomed: Fashion and American feminism from the 1910s to the early 1930s. - 407 p.

Chair: Lois W. Banner.

Thesis (Ph.D.)--University of Southern California, 2000.

In the United States, feminism has long been regarded as a movement antithetical to fashion. Feminists are portrayed as ugly and ill-dressed; they respond by rejecting fashion as a tool of patriarchal control. Yet in the 1920s, a time which modern historians characterize as one of political apathy, many pundits claimed that feminism had triumphed through the medium of women's wardrobes. The way in which this political movement intersected with fashion has significant repercussions, hiding a component of feminism from historical understanding.

ISBN: 9780493701004Subjects--Topical Terms:

1017604
American Studies.

What is modish is doomed: Fashion and American feminism from the 1910s to the early 1930s.
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100 1 $a Standish, Rachel Anne. $3 1269719
245 1 0 $a What is modish is doomed: Fashion and American feminism from the 1910s to the early 1930s.
300 $a 407 p.
500 $a Chair: Lois W. Banner.
500 $a Source: Dissertation Abstracts International, Volume: 63-05, Section: A, page: 1970.
502 $a Thesis (Ph.D.)--University of Southern California, 2000.
520 $a In the United States, feminism has long been regarded as a movement antithetical to fashion. Feminists are portrayed as ugly and ill-dressed; they respond by rejecting fashion as a tool of patriarchal control. Yet in the 1920s, a time which modern historians characterize as one of political apathy, many pundits claimed that feminism had triumphed through the medium of women's wardrobes. The way in which this political movement intersected with fashion has significant repercussions, hiding a component of feminism from historical understanding.
520 $a The mass culture of the 1920s mythologized a popular form of feminism which revolved around appearance, not politics. Popular sources maintained that women's fashion had reached its logical apex. Clothes were light and loose, skirts and hair were short, and undergarments were minimal. Many feminists agreed that fashion could free women from their physical bonds, and they assumed that physical release correlated to looser social controls. The popularity of these styles indicated that women's freedom had become a permanent part of the public consciousness. Fashion magazines concurred, contending that the public nature of modern women's lives meant that they demanded comfort and practicality. As long as women worked and voted, they would not wear hampering styles.
520 $a The problem with this fashion-conscious feminism was that the new clothes were interpreted as a sign that further efforts on behalf of women were unnecessary, despite evidence that women in public roles faced ongoing discrimination. If anything, fashion allowed women to be daringly up-to-date without challenging traditional gender relations. Moreover, the fundamental quality of fashion is that it changes. When fashions changed in the late 1920s, women wore the new ones; by the time the Great Depression drove women from professional jobs and public life, feminists lacked a political program. Yet feminists were not entirely naive. In a time of political conservatism, fashion was a reasonable channel through which to funnel unconventional ideas; it expressed a progressive message through a traditional, and thus disarming, medium.
590 $a School code: 0208.
650 4 $a American Studies. $3 1017604
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a History, United States. $3 1017393
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790 1 0 $a Banner, Lois W., $e advisor
791 $a Ph.D.
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