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Toward an integrated conceptual mode...

Huang, Ying.

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Toward an integrated conceptual model of retailer new product evaluation and new product success.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Toward an integrated conceptual model of retailer new product evaluation and new product success./
作者:	Huang, Ying.
面頁冊數:	117 p.
附註:	Adviser: Brenda Sternquist.
Contained By:	Dissertation Abstracts International68-09A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3282127
ISBN:	9780549238645

Toward an integrated conceptual model of retailer new product evaluation and new product success.
Huang, Ying.

Toward an integrated conceptual model of retailer new product evaluation and new product success. - 117 p.

Adviser: Brenda Sternquist.

Thesis (Ph.D.)--Michigan State University, 2007.

The main objective of this study is to establish a link between two different streams of literature devoted to new products in the consumer market: the first is new product (NP) literature, which focuses on manufacturers' strategies and procedures in launching new products; the second is retail buying (RB) literature, which focuses on retailers' buying behavior in relation to new products. To achieve this goal, we propose an integrated model of retailer new product evaluation and new product success focusing on two stages in the retail buying process: (1) the evaluation stage and (2) the post-evaluation stage.

ISBN: 9780549238645Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Toward an integrated conceptual model of retailer new product evaluation and new product success.
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245 1 0 $a Toward an integrated conceptual model of retailer new product evaluation and new product success.
300 $a 117 p.
500 $a Adviser: Brenda Sternquist.
500 $a Source: Dissertation Abstracts International, Volume: 68-09, Section: A, page: 3970.
502 $a Thesis (Ph.D.)--Michigan State University, 2007.
520 $a The main objective of this study is to establish a link between two different streams of literature devoted to new products in the consumer market: the first is new product (NP) literature, which focuses on manufacturers' strategies and procedures in launching new products; the second is retail buying (RB) literature, which focuses on retailers' buying behavior in relation to new products. To achieve this goal, we propose an integrated model of retailer new product evaluation and new product success focusing on two stages in the retail buying process: (1) the evaluation stage and (2) the post-evaluation stage.
520 $a Using a sample collected from China, we tested the model. The results of this study suggest that the retail buyer derives his/her evaluation of a new product from new product advantage to consumers, new product advantage to retailers, and retailer trust of the supplier. Further, this evaluation influences the extent of the retailer's collaboration with the supplier, and in turn, influences new product performance and retailer market performance and retailer financial performance. Due to the critical role retailers play in the potential market success of a new product, this study is an initial step in exploring the importance of retailer new product buying in the new product development chain---an area that connects RB literature with NP literature.
590 $a School code: 0128.
650 4 $a Business Administration, Marketing. $3 1017573
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710 2 $a Michigan State University. $3 676168
773 0 $t Dissertation Abstracts International $g 68-09A.
790 $a 0128
790 1 0 $a Sternquist, Brenda, $e advisor
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3282127