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A longitudinal retail price analysis...

Fratto, Genessa Marie.

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A longitudinal retail price analysis of intra-channel and inter-channel competitors.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A longitudinal retail price analysis of intra-channel and inter-channel competitors./
作者:	Fratto, Genessa Marie.
面頁冊數:	211 p.
附註:	Advisers: Nancy Cassill; Michelle Jones.
Contained By:	Dissertation Abstracts International69-03A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3306582
ISBN:	9780549550716

A longitudinal retail price analysis of intra-channel and inter-channel competitors.
Fratto, Genessa Marie.

A longitudinal retail price analysis of intra-channel and inter-channel competitors. - 211 p.

Advisers: Nancy Cassill; Michelle Jones.

Thesis (Ph.D.)--North Carolina State University, 2007.

Retail pricing is a timely issue fueled by apparel price deflation, intense inter-channel retail competition, and increased presence of retail brands. Focused on the competitive dynamics of the apparel retail industry, this research investigated price as a key driver of competition between apparel retailers, and its role, or lack thereof, as a definitive construct of retail channel definition. Today, retail competition extends beyond the scope of a firm's intra-channel competition (within own channel) to increasingly inter-channel (between channel) competition. The central hypothesis of this research is that increased pressure from discounters has over time shifted the price distributions of other, non discount retailers (discounters inter-channel competitors), thus causing less price differentiation among retailers and forcing an industry wide convergence among a small range of price frequencies.

ISBN: 9780549550716Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A longitudinal retail price analysis of intra-channel and inter-channel competitors.
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245 1 2 $a A longitudinal retail price analysis of intra-channel and inter-channel competitors.
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520 $a Retail pricing is a timely issue fueled by apparel price deflation, intense inter-channel retail competition, and increased presence of retail brands. Focused on the competitive dynamics of the apparel retail industry, this research investigated price as a key driver of competition between apparel retailers, and its role, or lack thereof, as a definitive construct of retail channel definition. Today, retail competition extends beyond the scope of a firm's intra-channel competition (within own channel) to increasingly inter-channel (between channel) competition. The central hypothesis of this research is that increased pressure from discounters has over time shifted the price distributions of other, non discount retailers (discounters inter-channel competitors), thus causing less price differentiation among retailers and forcing an industry wide convergence among a small range of price frequencies.
520 $a Two consumer purchase data sources, NPD Fashionworld'sRTM American Shopper's Panel (1990-1999), and NPD Fashionworld's RTM AccuPanelSM (2001-2005), were provided to the author by Cotton Incorporated. For apparel retailers, this time period was significant due in part to the birth and growth of mass discounters, increased off shore sourcing of apparel, growth of private branding, and the birth of new retail formats including online shopping.
520 $a Within Research Objective I, there were two phases of analysis. The purpose of Phase I was to provide an overview of apparel retailers from 1990 to 2005 focusing on entry and exiting of firms, share of unit sales and aspects of intra-channel and inter-channel competition. In Phase II, the dynamics of retail competition were explored with a content analysis of 10-K SEC filings of select retailers. The content analysis focused on statements in the 10-K filings that referred to business description, key competitors, competitive advantage and competitive risk factors. Using the results of Research Objective I, Research Objective II used statistical analysis to determine price differences of denim jeans from 2001 to 2005 at various apparel retailers. Inventory maps provided a visual depiction of the price distribution of channels and retailers and were analyzed to understand the overall pricing strategy and longitudinal aspects of price competition.
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