東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Celebrity endorsers and product clai...

Sweeney, Marlena Sarah.

FindBook

Google Book

Amazon

博客來

Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics./
作者:	Sweeney, Marlena Sarah.
面頁冊數:	125 p.
附註:	Source: Masters Abstracts International, Volume: 46-03, page: 1192.
Contained By:	Masters Abstracts International46-03.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450896
ISBN:	9780549361879

Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics.
Sweeney, Marlena Sarah.

Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics. - 125 p.

Source: Masters Abstracts International, Volume: 46-03, page: 1192.

Thesis (M.A.)--University of Arkansas, 2007.

This study explored how Hispanic consumers respond to the persuasive communication strategies marketers use. The specific purpose of this study was to analyze how Hispanic consumers respond to high and low involvement products featuring celebrity endorsements and indirect product claims with either a connected or separated appeal. The impact of a variety of advertisements featuring a combination of the variables outlined measured the impacts on Hispanics attitudes and claimed behaviors.

ISBN: 9780549361879Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics.
LDR:01306nam 2200265 a 45 001 940643
005 20110518
008 110518s2007 ||||||||||||||||| ||eng d
020 $a 9780549361879
035 $a (UMI)AAI1450896
035 $a AAI1450896
040 $a UMI $c UMI
100 1 $a Sweeney, Marlena Sarah. $3 1264777
245 1 0 $a Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics.
300 $a 125 p.
500 $a Source: Masters Abstracts International, Volume: 46-03, page: 1192.
502 $a Thesis (M.A.)--University of Arkansas, 2007.
520 $a This study explored how Hispanic consumers respond to the persuasive communication strategies marketers use. The specific purpose of this study was to analyze how Hispanic consumers respond to high and low involvement products featuring celebrity endorsements and indirect product claims with either a connected or separated appeal. The impact of a variety of advertisements featuring a combination of the variables outlined measured the impacts on Hispanics attitudes and claimed behaviors.
590 $a School code: 0011.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Hispanic American Studies. $3 1017793
650 4 $a Mass Communications. $3 1017395
690 $a 0338
690 $a 0708
690 $a 0737
710 2 $a University of Arkansas. $3 1017562
773 0 $t Masters Abstracts International $g 46-03.
790 $a 0011
791 $a M.A.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450896