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A model to assist in the growth of t...

Bowen, James.

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A model to assist in the growth of technology-based product firms.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A model to assist in the growth of technology-based product firms./
作者:	Bowen, James.
面頁冊數:	297 p.
附註:	Adviser: George Haines.
Contained By:	Dissertation Abstracts International63-09A.
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=NQ71953
ISBN:	0612719537

A model to assist in the growth of technology-based product firms.
Bowen, James.

A model to assist in the growth of technology-based product firms. - 297 p.

Adviser: George Haines.

Thesis (Ph.D.)--Carleton University (Canada), 2002.

Considerable academic research has focused on providing strategies for managers of product-based firms, ranging from strategies that have proven their worth in empirical testing to those that are based on one individual's experience. In some cases these strategies are placed in a structure that has been designed to guide the manager in selecting among various possible strategies. Such structures might cover different aspects of the organization from marketing to research and development (R&D) and could consist of a number of issues or categories of issues to consider when developing or choosing the appropriate strategy. Such structures might be based on some underlying assumptions or theory concerning the area of concern, such as the product life cycle theory.

ISBN: 0612719537Subjects--Topical Terms:

626628
Business Administration, Management.

A model to assist in the growth of technology-based product firms.
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502 $a Thesis (Ph.D.)--Carleton University (Canada), 2002.
520 $a Considerable academic research has focused on providing strategies for managers of product-based firms, ranging from strategies that have proven their worth in empirical testing to those that are based on one individual's experience. In some cases these strategies are placed in a structure that has been designed to guide the manager in selecting among various possible strategies. Such structures might cover different aspects of the organization from marketing to research and development (R&D) and could consist of a number of issues or categories of issues to consider when developing or choosing the appropriate strategy. Such structures might be based on some underlying assumptions or theory concerning the area of concern, such as the product life cycle theory.
520 $a The product life cycle theory divides the life of a product into stages and provides a set of marketing-related strategies applicable to each stage. In this particular theory, the manager is left with the task of choosing strategies and tailoring them to the firm and product. This particular theory provides no suggestions related to the development of the technology inherent in the product.
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