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A cross-cultural examination of cons...

Hu, Haiyan.

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A cross-cultural examination of consumers' perception of store image (China, United States).

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A cross-cultural examination of consumers' perception of store image (China, United States)./
Author:	Hu, Haiyan.
Description:	234 p.
Notes:	Source: Dissertation Abstracts International, Volume: 63-07, Section: A, page: 2622.
Contained By:	Dissertation Abstracts International63-07A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3060503
ISBN:	0493761683

A cross-cultural examination of consumers' perception of store image (China, United States).
Hu, Haiyan.

A cross-cultural examination of consumers' perception of store image (China, United States). - 234 p.

Source: Dissertation Abstracts International, Volume: 63-07, Section: A, page: 2622.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2002.

This dissertation involves a cross-cultural examination of the effects of cognitive styles of social perception on consumers' store image formation. This study examines two sources of social information embedded in the store environment: posters conveying social meanings and the personalization of customer service. It explores these sources' effects on consumers' store image formation and compares matched samples of Chinese and American consumers based on the theory of Field Dependence and Independence (FDI).

ISBN: 0493761683Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A cross-cultural examination of consumers' perception of store image (China, United States).
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100 1 $a Hu, Haiyan. $3 1259188
245 1 0 $a A cross-cultural examination of consumers' perception of store image (China, United States).
300 $a 234 p.
500 $a Source: Dissertation Abstracts International, Volume: 63-07, Section: A, page: 2622.
500 $a Supervisor: Cynthia R. Jasper.
502 $a Thesis (Ph.D.)--The University of Wisconsin - Madison, 2002.
520 $a This dissertation involves a cross-cultural examination of the effects of cognitive styles of social perception on consumers' store image formation. This study examines two sources of social information embedded in the store environment: posters conveying social meanings and the personalization of customer service. It explores these sources' effects on consumers' store image formation and compares matched samples of Chinese and American consumers based on the theory of Field Dependence and Independence (FDI).
520 $a A photo album containing both text and graphic information about a department store was used to simulate a department store. A 2 (conforming vs. autonomous societies) by 2 (high vs. low socially oriented store displays) by 2 (high vs. low personalized customer service) by 2 (student vs. adult woman sample) between-subject experiment design was conducted. The findings indicated that Chinese women had more thoughts related to social elements than American women do. The results showed that in general, consumers in both countries reported a more favorable attitude toward merchandise and service quality, formed a more positive store image when encountering a store with a higher social orientation. They were also more likely to shop in such a store. However, women in both countries tended to differ significantly regarding the effects of a store's social orientation on their formation of store image, whereas students in both countries tended to exhibit a similar attitude. More importantly, Chinese women were more pleased or had a more favorable attitude toward a store providing a low level of personalized service and were thus more likely to patronize the store.
520 $a The findings of this study enhance the understanding of how the social orientation of a store contributes to the consumer's store image formation. It may provide useful implications for store-based retailers by allowing them to develop a competitive advantage over non-store shopping alternatives. This study also provides international retailers with insights into how certain cultural traits may affect consumers' perceptions of store image.
590 $a School code: 0262.
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
710 2 0 $a The University of Wisconsin - Madison. $3 626640
773 0 $t Dissertation Abstracts International $g 63-07A.
790 $a 0262
790 1 0 $a Jasper, Cynthia R., $e advisor
791 $a Ph.D.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3060503