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For God and the channel surfer: Rel...

Johns, Mark D.

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For God and the channel surfer: Religious leaders' decisions concerning media use.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	For God and the channel surfer: Religious leaders' decisions concerning media use./
作者:	Johns, Mark D.
面頁冊數:	284 p.
附註:	Source: Dissertation Abstracts International, Volume: 61-08, Section: A, page: 2973.
Contained By:	Dissertation Abstracts International61-08A.
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9984727
ISBN:	059991209X

For God and the channel surfer: Religious leaders' decisions concerning media use.
Johns, Mark D.

For God and the channel surfer: Religious leaders' decisions concerning media use. - 284 p.

Source: Dissertation Abstracts International, Volume: 61-08, Section: A, page: 2973.

Thesis (Ph.D.)--The University of Iowa, 2000.

<italic>For God and the Channel Surfer: Religious Leaders' Decisions Concerning Media Use</italic> is the report of a study of religious congregations in a Midwestern city (N = 227) and the ways in which they utilize technologies of mass communication in order to relate with both internal and external audiences. The metropolitan area, Des Moines, Iowa, was selected because of its proximity to both the geographic and population centers of the U.S., and because its relatively isolated media market is frequently used as a test area for new products or advertising campaigns. A list of congregations of all religious groups was compiled utilizing various sources, and included Protestant, Roman Catholic, Jewish, Moslem, and Buddhist faith groups. A survey questionnaire was mailed to the primary spiritual leader of each congregation, and a response rate of approximately 71% was realized.

ISBN: 059991209XSubjects--Topical Terms:

1017395
Mass Communications.

For God and the channel surfer: Religious leaders' decisions concerning media use.
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520 $a <italic>For God and the Channel Surfer: Religious Leaders' Decisions Concerning Media Use</italic> is the report of a study of religious congregations in a Midwestern city (N = 227) and the ways in which they utilize technologies of mass communication in order to relate with both internal and external audiences. The metropolitan area, Des Moines, Iowa, was selected because of its proximity to both the geographic and population centers of the U.S., and because its relatively isolated media market is frequently used as a test area for new products or advertising campaigns. A list of congregations of all religious groups was compiled utilizing various sources, and included Protestant, Roman Catholic, Jewish, Moslem, and Buddhist faith groups. A survey questionnaire was mailed to the primary spiritual leader of each congregation, and a response rate of approximately 71% was realized.
520 $a Analysis of the survey data was done using the concept of analytical induction suggested by Carl Couch. This grounded theory approach allowed for the categories to emerge from the data, rather than being imposed upon it. As a guiding construct, responding congregations were viewed according to seven size classifications suggested by Lyle Schaller. However, significant differences in media use were observed only among congregations of the very largest and very smallest size categories. From the survey data, seven different types of congregational media use were theorized. These were tested by follow up interviews with the spiritual leaders of sixteen of the responding congregations, representing the various theorized types.
520 $a Interviews revealed that very few congregations made use of audience research or carefully defined strategies for addressing particular audiences. Rather, decisions for the use of technologies for addressing internal audiences were made primarily on the basis of tradition or experience. Technologies of video projection are fast becoming standard among Protestant congregations, making the screen the focal point of worship, and drawing from the secular marketplace of symbols as conveyors of religious meaning. Further, it is suggested that congregations employing the public media do so primarily for purposes of self validation rather than for evangelization.
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