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Promoting American fashion 1940 thro...

Buckland, Sandra Stansbery.

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Promoting American fashion 1940 through 1945: From understudy to star.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Promoting American fashion 1940 through 1945: From understudy to star./
作者:	Buckland, Sandra Stansbery.
面頁冊數:	318 p.
附註:	Adviser: Gwendolyn S. O'Neal.
Contained By:	Dissertation Abstracts International57-07A.
標題:	American Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9639196
ISBN:	0591049783

Promoting American fashion 1940 through 1945: From understudy to star.
Buckland, Sandra Stansbery.

Promoting American fashion 1940 through 1945: From understudy to star. - 318 p.

Adviser: Gwendolyn S. O'Neal.

Thesis (Ph.D.)--The Ohio State University, 1996.

Throughout the eighteenth and nineteenth centuries, the American fashion industry followed the design leadership of European couturiers, particularly those in Paris. Consequently, most American designers, before World War II, labored anonymously largely interpreting French designs to be copied and promoted to American consumers. Paris' occupation in 1940 interrupted this practice and afforded an opportunity for the American fashion industry and American designers to emerge as world fashion leaders. This research focused on how American designers were promoted in New York City from 1940 through 1945.

ISBN: 0591049783Subjects--Topical Terms:

1017604
American Studies.

Promoting American fashion 1940 through 1945: From understudy to star.
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502 $a Thesis (Ph.D.)--The Ohio State University, 1996.
520 $a Throughout the eighteenth and nineteenth centuries, the American fashion industry followed the design leadership of European couturiers, particularly those in Paris. Consequently, most American designers, before World War II, labored anonymously largely interpreting French designs to be copied and promoted to American consumers. Paris' occupation in 1940 interrupted this practice and afforded an opportunity for the American fashion industry and American designers to emerge as world fashion leaders. This research focused on how American designers were promoted in New York City from 1940 through 1945.
520 $a Contrary to some costume historians' perspectives that fashions were frozen during World War II and that nothing happened in the fashion industry during the war years, 1940 through 1945 was a time of innovative promotional endeavors. Paris' occupation threw the New York fashion industry into a frenzy of activity as it faced the choice of trying to continue following Paris' stylistic dictates or forging a new direction by allowing American designers to lead the American industry. American fashion leaders feared that without Paris copies to promote and with the war concerns, American women would lose interest in fashion and stop buying dresses which would force the industry out of business. Fashion industry archives as well as articles and retail advertisements in The New York Times indicate that fashion industry leaders worked both individually and in newly-formed alliances to create a synergistic force that propelled American designers to a new celebrity status in the fashion world. Despite myriad government regulations, including the L-85 styling limitations, American designers gained fashion authority by creating a distinctly American look that retailers, manufacturers, labor leaders, politicians, and the media promoted. New promotional efforts included "Fashion Futures" sponsored by Mayor La Guardia and The Fashion Group, "The Fashions of The Times" sponsored by The New York Times, press weeks sponsored by the New York Dress Institute, and retailers' use of designers' labels in garments and their names in advertisements. By the end of World War II, the American fashion industry stood on an equal, but different footing with Paris and had changed its stylistic position from "Paris says" to "Paris plus New York."
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