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The distribution channel for foreign...

Zhang, Li.

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The distribution channel for foreign brand apparel in China's market: From a power perspective.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The distribution channel for foreign brand apparel in China's market: From a power perspective./
作者:	Zhang, Li.
面頁冊數:	214 p.
附註:	Co-Advisers: Marsha A. Dickson; Sharron Lennon.
Contained By:	Dissertation Abstracts International60-08A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9941466
ISBN:	0599430060

The distribution channel for foreign brand apparel in China's market: From a power perspective.
Zhang, Li.

The distribution channel for foreign brand apparel in China's market: From a power perspective. - 214 p.

Co-Advisers: Marsha A. Dickson; Sharron Lennon.

Thesis (Ph.D.)--The Ohio State University, 1999.

Implications for U. S. apparel manufacturers wanting to penetrate the Chinese market, and the contributions of this study to the channel power literature are provided.

ISBN: 0599430060Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The distribution channel for foreign brand apparel in China's market: From a power perspective.
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245 1 0 $a The distribution channel for foreign brand apparel in China's market: From a power perspective.
300 $a 214 p.
500 $a Co-Advisers: Marsha A. Dickson; Sharron Lennon.
500 $a Source: Dissertation Abstracts International, Volume: 60-08, Section: A, page: 3029.
502 $a Thesis (Ph.D.)--The Ohio State University, 1999.
520 $a Implications for U. S. apparel manufacturers wanting to penetrate the Chinese market, and the contributions of this study to the channel power literature are provided.
520 $a The market for high quality apparel made by foreign manufacturers is growing rapidly in China. Foreign brand apparel enters China either through customs as an import or is manufactured within China and retained for domestic sale. Because the Chinese government prohibits wholly foreign-owned companies from engaging in retailing and distribution and forbids most Chinese retailers to conduct foreign trade, imported apparel must be distributed by trade operators functioning as distributors and wholesalers for foreign manufacturers.
520 $a The purpose of this study was to (a) develop a model detailing the distribution channel for foreign apparel products entering China, (b) identify organizations having power and problems in the channel, and (c) examine the dyadic relationship between Chinese apparel retailers carrying foreign apparel and their suppliers. Thirteen in-depth interviews with nine apparel retailers, one foreign trade operator, and three governmental officials, and a survey using 150 Chinese apparel retailers carrying imported and/or foreign apparel manufactured within China were conducted in Beijing, China. The information obtained from the interviews and three open-ended questions in the survey was content analyzed, and the data obtained from the close-ended questions in the survey were quantitatively analyzed using Structural Equation Modeling. Results showed several layers of foreign trade operators between foreign apparel manufacturers outside China and the Chinese apparel retailers. Several Chinese government organizations having control of the distribution channel for foreign apparel and a number of problems associated with the channel were identified.
520 $a The quantitative part of the study found that legitimate power source was regarded as the major power base by Chinese apparel retailers when attributing power to their supplies. Retailers' attitudes toward their suppliers were positively related to suppliers' expert power, referent power, and coercive power. Conflict between retailers and suppliers was positively related to attributed power, while negatively related to retailers' attitudes toward their suppliers. Retailers' satisfaction with their suppliers was positively related to their attitudes toward suppliers and suppliers' coercive power perceived by retailers.
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790 1 0 $a Lennon, Sharron, $e advisor
791 $a Ph.D.
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