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Marketing essentials in hospitality ...

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Shoemaker, Stowe.

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Marketing essentials in hospitality and tourism : = foundations and practices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing essentials in hospitality and tourism :/ Stowe Shoemaker, Margaret Shaw.
Reminder of title:	foundations and practices /
Author:	Shoemaker, Stowe.
other author:	Shaw, Margaret,
Published:	Upper Saddle River, N.J. :Pearson/Prentice Hall, : c2008.,
Description:	xxv, 611 p. :ill. (chiefly col.), col. maps ;28 cm.
Subject:	Hospitality industry - Marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
ISBN:	0135132711

Marketing essentials in hospitality and tourism : = foundations and practices /
Shoemaker, Stowe.

Marketing essentials in hospitality and tourism :foundations and practices /Stowe Shoemaker, Margaret Shaw. - Upper Saddle River, N.J. :Pearson/Prentice Hall,c2008. - xxv, 611 p. :ill. (chiefly col.), col. maps ;28 cm.

Includes bibliographical references and indexes.

ISBN: 0135132711

LCCN: 2007015278Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / S553 2008

Dewey Class. No.: 647.94068

Marketing essentials in hospitality and tourism : = foundations and practices /
LDR:00840cam 2200217 a 4500 001 914295
005 20101001085326.0
008 110221s2008 njua b 001 0 eng
010 $a 2007015278
020 $a 0135132711
020 $a 0131708279 (pbk.) : $c US101.33
020 $a 9780131708273 (pbk.)
035 $a TR-BW-99-06
040 $a DLC $c DLC $d DLC
050 0 0 $a TX911.3.M3 $b S553 2008
082 0 0 $a 647.94068 $2 22
090 $a TX/911.3/.M3/.S553/2008//////W0137712
100 1 $a Shoemaker, Stowe. $3 810977
245 1 0 $a Marketing essentials in hospitality and tourism : $b foundations and practices / $c Stowe Shoemaker, Margaret Shaw.
260 # $a Upper Saddle River, N.J. : $b Pearson/Prentice Hall, $c c2008.
300 $a xxv, 611 p. : $b ill. (chiefly col.), col. maps ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Hospitality industry $x Marketing. $3 700247
650 # 0 $a Tourism $x Marketing. $3 543067
700 1 # $a Shaw, Margaret, $d 1949- $3 1074671
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0715/2007015278.html

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W0137712

六樓西文書區HC-Z(6F Western Language Books)

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TX911.3.M3 S553 2008

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