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Segmentation strategies for hospital...

Morritt, Ronald M.

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Segmentation strategies for hospitality managers : = target marketing for competitive advantage /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Segmentation strategies for hospitality managers :/ Ronald M. Morritt.
其他題名:	target marketing for competitive advantage /
作者:	Morritt, Ronald M.
出版者:	New York :Haworth Press, : c2007.,
面頁冊數:	xii, 236 p. :ill. ;22 cm.
標題:	Hospitality industry - Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip071/2006031753.html
ISBN:	9780789022165

Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
Morritt, Ronald M.

Segmentation strategies for hospitality managers :target marketing for competitive advantage /Ronald M. Morritt. - New York :Haworth Press,c2007. - xii, 236 p. :ill. ;22 cm.

Includes bibliographical references (p. 203-209) and index.

ISBN: 9780789022165

LCCN: 2006031753

Nat. Bib. No.: GBA6A0621bnbSubjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / M685 2007

Dewey Class. No.: 647.94068/8

Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
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