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Segmentation strategies for hospital...

Morritt, Ronald M.

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Segmentation strategies for hospitality managers : = target marketing for competitive advantage /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Segmentation strategies for hospitality managers :/ Ronald M. Morritt.
Reminder of title:	target marketing for competitive advantage /
Author:	Morritt, Ronald M.
Published:	New York :Haworth Press, : c2007.,
Description:	xii, 236 p. :ill. ;22 cm.
Subject:	Hospitality industry - Marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip071/2006031753.html
ISBN:	9780789022165

Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
Morritt, Ronald M.

Segmentation strategies for hospitality managers :target marketing for competitive advantage /Ronald M. Morritt. - New York :Haworth Press,c2007. - xii, 236 p. :ill. ;22 cm.

Includes bibliographical references (p. 203-209) and index.

ISBN: 9780789022165

LCCN: 2006031753

Nat. Bib. No.: GBA6A0621bnbSubjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / M685 2007

Dewey Class. No.: 647.94068/8

Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
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245 1 0 $a Segmentation strategies for hospitality managers : $b target marketing for competitive advantage / $c Ronald M. Morritt.
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300 $a xii, 236 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references (p. 203-209) and index.
650 # 0 $a Hospitality industry $x Marketing. $3 700247
650 # 0 $a Market segmentation. $2 lcstt $3 591840
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip071/2006031753.html