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Strategic database marketing /

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Hughes, Arthur Middleton.

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Strategic database marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic database marketing // Arthur Middleton Hughes.
Author:	Hughes, Arthur Middleton.
Published:	New York :McGraw-Hill, : c2006.,
Description:	viii, 437 p. :ill. ;24 cm.
Notes:	"The masterplan for starting and managing a profitable, customer-based marketing program"--Cover.
Subject:	Database marketing - Planning. -
Online resource:	http://www.loc.gov/catdir/toc/ecip059/2005006389.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0621/2005006389-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0621/2005006389-d.html
ISBN:	007145750X :

Strategic database marketing /
Hughes, Arthur Middleton.

Strategic database marketing /Arthur Middleton Hughes. - 3rd ed. - New York :McGraw-Hill,c2006. - viii, 437 p. :ill. ;24 cm.

"The masterplan for starting and managing a profitable, customer-based marketing program"--Cover.

ISBN: 007145750X :US49.95

LCCN: 2005006389Subjects--Topical Terms:

857644
Database marketing
--Planning.

LC Class. No.: HF5415.126 / .H843 2006

Dewey Class. No.: 658.8/72

Strategic database marketing /
LDR:01044cam 2200265 a 4500 001 914167
005 20100928125503.0
008 110221s2006 nyua 001 0 eng
010 $a 2005006389
020 $a 007145750X : $c US49.95
020 $a 9780071457507
035 $a ib99w03026
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.126 $b .H843 2006
082 0 0 $a 658.8/72 $2 22
090 $a HF/5415.126/.H843/2006//////W0137563
100 1 $a Hughes, Arthur Middleton. $3 857643
245 1 0 $a Strategic database marketing / $c Arthur Middleton Hughes.
250 $a 3rd ed.
260 $a New York : $b McGraw-Hill, $c c2006.
300 $a viii, 437 p. : $b ill. ; $c 24 cm.
500 $a "The masterplan for starting and managing a profitable, customer-based marketing program"--Cover.
500 $a Includes index.
650 0 $a Database marketing $x Planning. $3 857644
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip059/2005006389.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0621/2005006389-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0621/2005006389-d.html

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W0137563

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HF5415.126 H843 2006

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