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Marketing /

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Kerin, Roger A.

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Marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing // Roger A. Kerin ... [et al.].
其他作者:	Kerin, Roger A.
出版者:	Boston :McGraw-Hill/Irwin, : c2006.,
面頁冊數:	xlvi, 733 p. :col. ill., col. maps ;28 cm. +1 CD-ROM (4 3/4 in.)
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
ISBN:	0072828803

Marketing /
Marketing /Roger A. Kerin ... [et al.]. - 8th ed. - Boston :McGraw-Hill/Irwin,c2006. - xlvi, 733 p. :col. ill., col. maps ;28 cm. +1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references (p. 673-700) and indexes.

ISBN: 0072828803

LCCN: 2004065542Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .M29474 2006

Dewey Class. No.: 658.8

Marketing /
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020 $a 0072828889 (CD-ROM)
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245 0 0 $a Marketing / $c Roger A. Kerin ... [et al.].
250 $a 8th ed.
260 $a Boston : $b McGraw-Hill/Irwin, $c c2006.
300 $a xlvi, 733 p. : $b col. ill., col. maps ; $c 28 cm. + $e 1 CD-ROM (4 3/4 in.)
490 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references (p. 673-700) and indexes.
650 0 $a Marketing. $3 536353
700 1 $a Kerin, Roger A. $3 667022
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html

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六樓西文書區HC-Z(6F Western Language Books)

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HF5415 K39 2006

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