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Legends in marketing.. Jagdish N. Sh...

Sheth, Jagdish N.

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Legends in marketing.. Jagdish N. Sheth /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Legends in marketing./ set editor, Balaji C. Krishnan.
作者:	Sheth, Jagdish N.
其他作者:	Krishnan, Balaji C.
出版者:	Los Angeles :SAGE Publications, : c2010.,
面頁冊數:	8 v. :ill. ;25 cm.
內容註:	v. 1. Consumer behavior: conceptual foundations / volume editor, Richard J. Lutz -- v. 2. Consumer behavior: empirical research / volume editor, C. Whan Park -- v. 3. Visioning the future / volume editor, Balaji C. Krishnan -- v. 4. International marketing / volume editor, Abdolreza Eshghi -- v. 5. Managerial marketing: the early years / volume editor, Can Uslay -- v. 6. Managerial marketing: current thought / volume editor, Rajendra S. Sisodia -- v. 7. Organizational buyer behavior / volume editor, Arun Sharma -- v. 8. Relationship marketing / volume editor, Atul Parvatiyar.
標題:	Marketing. -
ISBN:	9788132103004 (set) :

Legends in marketing.. Jagdish N. Sheth /
Sheth, Jagdish N.

Legends in marketing.Jagdish N. Sheth /set editor, Balaji C. Krishnan. - Los Angeles :SAGE Publications,c2010. - 8 v. :ill. ;25 cm.

Includes bibliographical references.

v. 1. Consumer behavior: conceptual foundations / volume editor, Richard J. Lutz -- v. 2. Consumer behavior: empirical research / volume editor, C. Whan Park -- v. 3. Visioning the future / volume editor, Balaji C. Krishnan -- v. 4. International marketing / volume editor, Abdolreza Eshghi -- v. 5. Managerial marketing: the early years / volume editor, Can Uslay -- v. 6. Managerial marketing: current thought / volume editor, Rajendra S. Sisodia -- v. 7. Organizational buyer behavior / volume editor, Arun Sharma -- v. 8. Relationship marketing / volume editor, Atul Parvatiyar.

ISBN: 9788132103004 (set) :UK1100.00

LCCN: 2010000158Subjects--Personal Names:

647513
Sheth, Jagdish N.
Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .S44148 2010

Dewey Class. No.: 658.80092

Legends in marketing.. Jagdish N. Sheth /
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260 $a Los Angeles : $b SAGE Publications, $c c2010.
300 $a 8 v. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references.
505 0 $a v. 1. Consumer behavior: conceptual foundations / volume editor, Richard J. Lutz -- v. 2. Consumer behavior: empirical research / volume editor, C. Whan Park -- v. 3. Visioning the future / volume editor, Balaji C. Krishnan -- v. 4. International marketing / volume editor, Abdolreza Eshghi -- v. 5. Managerial marketing: the early years / volume editor, Can Uslay -- v. 6. Managerial marketing: current thought / volume editor, Rajendra S. Sisodia -- v. 7. Organizational buyer behavior / volume editor, Arun Sharma -- v. 8. Relationship marketing / volume editor, Atul Parvatiyar.
600 1 0 $a Sheth, Jagdish N. $3 647513
650 0 $a Marketing. $3 536353
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing $x Management. $3 559161
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740 0 2 $a Consumer behavior: conceptual foundations.
740 0 2 $a Consumer behavior: empirical research.
740 0 2 $a Visioning the future.
740 0 2 $a International marketing.
740 0 2 $a Managerial marketing: the early years.
740 0 2 $a Managerial marketing: current thought.
740 0 2 $a Organizational buyer behavior.
740 0 2 $a Relationship marketing.