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Data-driven marketing : = the 15 met...

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Jeffery, Mark, (1965-)

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Data-driven marketing : = the 15 metrics everyone in marketing should know /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Data-driven marketing :/ Mark Jeffery.
Reminder of title:	the 15 metrics everyone in marketing should know /
Author:	Jeffery, Mark,
Published:	Hoboken, N.J. :John Wiley, : c2010.,
Description:	xxi, 298 p. :ill. ;24 cm.
Subject:	Marketing research. -
ISBN:	9780470504543 :

Data-driven marketing : = the 15 metrics everyone in marketing should know /
Jeffery, Mark,1965-

Data-driven marketing :the 15 metrics everyone in marketing should know /Mark Jeffery. - Hoboken, N.J. :John Wiley,c2010. - xxi, 298 p. :ill. ;24 cm.

Includes bibliographical references (p. 279-283) and index.

ISBN: 9780470504543 :US29.95

LCCN: 2009035908

Nat. Bib. No.: GBA9A1928bnbSubjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .J44 2010

Dewey Class. No.: 658.8/3

Data-driven marketing : = the 15 metrics everyone in marketing should know /
LDR:00748cam 2200217 a 4500 001 914147
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008 110221s2010 njua b 001 0 eng
010 $a 2009035908
015 $a GBA9A1928 $2 bnb
020 $a 9780470504543 : $c US29.95
020 $a 0470504544
035 $a (OCoLC)ocn310400066
035 $a ib99w03006
040 $a DLC $c DLC $d YDX $d BTCTA $d UKM $d YDXCP $d CDX $d BWX $d DLC
050 0 0 $a HF5415.2 $b .J44 2010
082 0 0 $a 658.8/3 $2 22
090 $a HF/5415.2/.J44/2010//////W0137526
100 1 $a Jeffery, Mark, $d 1965- $3 1232804
245 1 0 $a Data-driven marketing : $b the 15 metrics everyone in marketing should know / $c Mark Jeffery.
260 $a Hoboken, N.J. : $b John Wiley, $c c2010.
300 $a xxi, 298 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 279-283) and index.
650 0 $a Marketing research. $3 532352
650 0 $a Marketing $x Mathematical models. $3 669610
650 0 $a Marketing $3 664234

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W0137526

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.2 J44 2010

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