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Hybridization of MNE subsidiaries = ...

Becker-Ritterspach, Florian A. A., (1972-)

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Hybridization of MNE subsidiaries = the automotive sector in India /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Hybridization of MNE subsidiaries/ Florian A. A. Becker-Ritterspach.
Reminder of title:	the automotive sector in India /
Author:	Becker-Ritterspach, Florian A. A.,
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2009.,
Description:	1 online resource (xvi, 302 p.) :ill.
Notes:	Description based on print version record.
[NT 15003449]:	Introduction -- Transfer and hybridization in MNEs -- Subsidiary hybridization : conceptual and methodological tools -- India's business context and the automotive sector -- The case of Maruti-Suzuki India -- The case of Fiat India -- The case of Mercedes-Benz India -- The case ofSkoda Auto India -- Discussion.
Subject:	Automobile industry and trade - Case studies. - India -
Subject:	India. -
Online resource:	http://link.springer.com/10.1057/9780230233492access to fulltext (Palgrave)
ISBN:	023023349X (electronic bk.)

Hybridization of MNE subsidiaries = the automotive sector in India /
Becker-Ritterspach, Florian A. A.,1972-

Hybridization of MNE subsidiariesthe automotive sector in India /[electronic resource] :Florian A. A. Becker-Ritterspach. - Basingstoke [England] ;Palgrave Macmillan,2009. - 1 online resource (xvi, 302 p.) :ill.

Description based on print version record.

Includes bibliographical references (p. 274-295) and index.

Introduction -- Transfer and hybridization in MNEs -- Subsidiary hybridization : conceptual and methodological tools -- India's business context and the automotive sector -- The case of Maruti-Suzuki India -- The case of Fiat India -- The case of Mercedes-Benz India -- The case ofSkoda Auto India -- Discussion.

Multinational enterprises setting up subsidiaries in emerging markets face the ongoing issue as to what extent they can transfer their home-grown or global organizational models. Addressing this question, this book shows how and why the hybridization profiles of automobile subsidiaries in India differ. Focusing on the transfer and local adaptation ofproduction models, the author argues thatonly when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness, can we understand subsidiary hybridization.

ISBN: 023023349X (electronic bk.)Subjects--Topical Terms:

1097606
Automobile industry and trade
--India--Case studies.Subjects--Geographical Terms:

586643
India.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9710.I42 / B43 2009eb

Dewey Class. No.: 338.8/87292220954

Hybridization of MNE subsidiaries = the automotive sector in India /
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100 1 $a Becker-Ritterspach, Florian A. A., $d 1972- $3 1097605
245 1 0 $a Hybridization of MNE subsidiaries $h [electronic resource] : $b the automotive sector in India / $c Florian A. A. Becker-Ritterspach.
260 $a Basingstoke [England] ; $a New York : $c 2009. $b Palgrave Macmillan,
300 $a 1 online resource (xvi, 302 p.) : $b ill.
500 $a Description based on print version record.
504 $a Includes bibliographical references (p. 274-295) and index.
505 0 $a Introduction -- Transfer and hybridization in MNEs -- Subsidiary hybridization : conceptual and methodological tools -- India's business context and the automotive sector -- The case of Maruti-Suzuki India -- The case of Fiat India -- The case of Mercedes-Benz India -- The case ofSkoda Auto India -- Discussion.
520 $a Multinational enterprises setting up subsidiaries in emerging markets face the ongoing issue as to what extent they can transfer their home-grown or global organizational models. Addressing this question, this book shows how and why the hybridization profiles of automobile subsidiaries in India differ. Focusing on the transfer and local adaptation ofproduction models, the author argues thatonly when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness, can we understand subsidiary hybridization.
650 0 $a Automobile industry and trade $z India $v Case studies. $3 1097606
650 0 $a International business enterprises $v Case studies. $3 601571
650 1 7 $a Auto-industrie. $2 gtt $3 1097607
650 1 7 $a Hybride organisaties. $2 gtt $3 1097608
650 1 7 $a Internationale ondernemingen. $2 gtt $3 824281
650 1 7 $a Productiemanagement. $2 gtt $3 824272
651 7 $a India. $3 586643
655 7 $a Electronic books. $2 lcsh $3 542853
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230233492 $z access to fulltext (Palgrave)