Hybridization of MNE subsidiaries = ...
Becker-Ritterspach, Florian A. A., (1972-)

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  • Hybridization of MNE subsidiaries = the automotive sector in India /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Hybridization of MNE subsidiaries/ Florian A. A. Becker-Ritterspach.
    其他題名: the automotive sector in India /
    作者: Becker-Ritterspach, Florian A. A.,
    出版者: Basingstoke [England] ;Palgrave Macmillan, : 2009.,
    面頁冊數: 1 online resource (xvi, 302 p.) :ill.
    附註: Description based on print version record.
    內容註: Introduction -- Transfer and hybridization in MNEs -- Subsidiary hybridization : conceptual and methodological tools -- India's business context and the automotive sector -- The case of Maruti-Suzuki India -- The case of Fiat India -- The case of Mercedes-Benz India -- The case ofSkoda Auto India -- Discussion.
    標題: Automobile industry and trade - Case studies. - India -
    標題: India. -
    電子資源: http://link.springer.com/10.1057/9780230233492access to fulltext (Palgrave)
    ISBN: 023023349X (electronic bk.)
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