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Future public health = burdens, chal...

Dawson, Sandra.

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Future public health = burdens, challenges and opportunities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Future public health/ edited by Sandra Dawson and Zoèe Slote Morris.
Reminder of title:	burdens, challenges and opportunities /
other author:	Dawson, Sandra.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2009.,
Description:	1 online resource (xix, 307 p.) :ill.
Notes:	Description based on print version record.
[NT 15003449]:	Part I: Policy frameworks -- Devolution and public health politics in the United Kingdom / S.L. Greer -- International public health - Thefuture place of primary care / J. Amery & S. Gillam --Improving public health: balancing between poles/ S. Atkinson -- Social marketing: putting the public, not professionals, at the heart of public health; don't rain on my parade! / J. French -- Part II: Influencing outcomes -- Promoting healthy behaviour: evidence from psychology/ L. Corbett -- Embedding public health policy in the social context : sexual behaviour and perceptions of risk / Z. Slote Morris & S. Dawson -- In sickness andin health? Dynamics of health, cohabitation in United Kingdom/ M. Karlsson, L. Mayhew & B. Rickayzen -- Successful ageing: a useful concept for the future? /Y. Doyle, M. Sherriff & M. McKee -- Developing an index of capability for older people: a new form of measure for public health interventions?/ J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan,K. Sproston & T. Peters -- Recruitment into lifestyle modificationprogrammes: a cross-Atlantic perspective/ S. Bhalotra & D. S. Shepard-- Part III: Evaluation and measurement for public health -- Evaluating the societal costs of potentially preventable illnesses: developing acommon approach/ G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson & D. McVey -- What use has been made of economic evaluation in public health: a systematic review of the literature/ D. McDaid & J. Needle -- Towards investment in public health: the emergence of a burden ofeconomic proof / R. Fordham -- The challenges of developing cost-effective public health guidance: a NICE perspective/ K. Chalkidou, A. J.Culyer, H. Naidoo & P. Littlejohns.
Subject:	Medical policy - Great Britain. -
Online resource:	http://link.springer.com/10.1057/9780230582545access to fulltext (Palgrave)
ISBN:	0230582540 (electronic bk.)

Future public health = burdens, challenges and opportunities /
Future public healthburdens, challenges and opportunities /[electronic resource] :edited by Sandra Dawson and Zoèe Slote Morris. - Basingstoke [England] ;Palgrave Macmillan,2009. - 1 online resource (xix, 307 p.) :ill.

Description based on print version record.

Includes bibliographical references and index.

Part I: Policy frameworks -- Devolution and public health politics in the United Kingdom / S.L. Greer -- International public health - Thefuture place of primary care / J. Amery & S. Gillam --Improving public health: balancing between poles/ S. Atkinson -- Social marketing: putting the public, not professionals, at the heart of public health; don't rain on my parade! / J. French -- Part II: Influencing outcomes -- Promoting healthy behaviour: evidence from psychology/ L. Corbett -- Embedding public health policy in the social context : sexual behaviour and perceptions of risk / Z. Slote Morris & S. Dawson -- In sickness andin health? Dynamics of health, cohabitation in United Kingdom/ M. Karlsson, L. Mayhew & B. Rickayzen -- Successful ageing: a useful concept for the future? /Y. Doyle, M. Sherriff & M. McKee -- Developing an index of capability for older people: a new form of measure for public health interventions?/ J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan,K. Sproston & T. Peters -- Recruitment into lifestyle modificationprogrammes: a cross-Atlantic perspective/ S. Bhalotra & D. S. Shepard-- Part III: Evaluation and measurement for public health -- Evaluating the societal costs of potentially preventable illnesses: developing acommon approach/ G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson & D. McVey -- What use has been made of economic evaluation in public health: a systematic review of the literature/ D. McDaid & J. Needle -- Towards investment in public health: the emergence of a burden ofeconomic proof / R. Fordham -- The challenges of developing cost-effective public health guidance: a NICE perspective/ K. Chalkidou, A. J.Culyer, H. Naidoo & P. Littlejohns.

Situating public health within its social, environmental and political context, this book provides a realistic analysis of policy frameworks, effective interventions and robust measurement and evaluation. Viewed through psychology, sociology, and political science as well as public health, itcreates a compelling vision for public health policy founded on choosing targets and sustaining evaluation in order to improve health status and lessen health inequalities. It examines the idea that public health needs to emancipate itself from three outmoded inclinations. The first is to be overlypaternalistic without sufficient emphasis on shared responsibility for health. The second is to fail to sufficiently acknowledge the profound impact of social context on individual behaviour and motivation; and the third is to see public health outcomes as largely the results or externalities of the bad behaviour of others. The book shows the imperative to engage with social marketing to integrate public health advocacy into our market-orientated society and effectively guide people's behaviour, choices and sense of responsibility.

ISBN: 0230582540 (electronic bk.)

Standard No.: 10.1057/9780230582545doiSubjects--Topical Terms:

534390
Medical policy
--Great Britain.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: RA485 / .F88 2009eb

Dewey Class. No.: 362.10941

Future public health = burdens, challenges and opportunities /
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024 7 $a 10.1057/9780230582545 $2 doi
035 $a (OCoLC)314828565
035 $a ocn314828565
035 $a 911286
040 $a UKPGM $b eng $c UKPGM $d CDX $d N $t $d EBLCP
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082 0 4 $a 362.10941 $2 22
245 0 0 $a Future public health $h [electronic resource] : $b burdens, challenges and opportunities / $c edited by Sandra Dawson and Zoèe Slote Morris.
260 $a Basingstoke [England] ; $a New York : $c 2009. $b Palgrave Macmillan,
300 $a 1 online resource (xix, 307 p.) : $b ill.
500 $a Description based on print version record.
504 $a Includes bibliographical references and index.
505 0 $a Part I: Policy frameworks -- Devolution and public health politics in the United Kingdom / S.L. Greer -- International public health - Thefuture place of primary care / J. Amery & S. Gillam --Improving public health: balancing between poles/ S. Atkinson -- Social marketing: putting the public, not professionals, at the heart of public health; don't rain on my parade! / J. French -- Part II: Influencing outcomes -- Promoting healthy behaviour: evidence from psychology/ L. Corbett -- Embedding public health policy in the social context : sexual behaviour and perceptions of risk / Z. Slote Morris & S. Dawson -- In sickness andin health? Dynamics of health, cohabitation in United Kingdom/ M. Karlsson, L. Mayhew & B. Rickayzen -- Successful ageing: a useful concept for the future? /Y. Doyle, M. Sherriff & M. McKee -- Developing an index of capability for older people: a new form of measure for public health interventions?/ J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan,K. Sproston & T. Peters -- Recruitment into lifestyle modificationprogrammes: a cross-Atlantic perspective/ S. Bhalotra & D. S. Shepard-- Part III: Evaluation and measurement for public health -- Evaluating the societal costs of potentially preventable illnesses: developing acommon approach/ G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson & D. McVey -- What use has been made of economic evaluation in public health: a systematic review of the literature/ D. McDaid & J. Needle -- Towards investment in public health: the emergence of a burden ofeconomic proof / R. Fordham -- The challenges of developing cost-effective public health guidance: a NICE perspective/ K. Chalkidou, A. J.Culyer, H. Naidoo & P. Littlejohns.
520 $a Situating public health within its social, environmental and political context, this book provides a realistic analysis of policy frameworks, effective interventions and robust measurement and evaluation. Viewed through psychology, sociology, and political science as well as public health, itcreates a compelling vision for public health policy founded on choosing targets and sustaining evaluation in order to improve health status and lessen health inequalities. It examines the idea that public health needs to emancipate itself from three outmoded inclinations. The first is to be overlypaternalistic without sufficient emphasis on shared responsibility for health. The second is to fail to sufficiently acknowledge the profound impact of social context on individual behaviour and motivation; and the third is to see public health outcomes as largely the results or externalities of the bad behaviour of others. The book shows the imperative to engage with social marketing to integrate public health advocacy into our market-orientated society and effectively guide people's behaviour, choices and sense of responsibility.
650 0 $a Medical policy $z Great Britain. $3 534390
650 0 $a Public health $z Great Britain. $3 536223
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Dawson, Sandra. $3 1097583
700 1 $a Morris, Zoèe Slote. $3 3646854
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230582545 $z access to fulltext (Palgrave)