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Pricing perspectives = the marketing...

Rothenberger, Sandra.

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Pricing perspectives = the marketing and management implications of new theories and applications /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Pricing perspectives/ Sandra Rothenberger and Florian Siems.
Reminder of title:	the marketing and management implications of new theories and applications /
Author:	Rothenberger, Sandra.
other author:	Siems, Florian.
Published:	Basingstoke :Palgrave Macmillan, : 2008.,
Description:	p. cm.
[NT 15003449]:	PART I: HISTORICAL AND NEW PRICING PERSPECTIVES -- Putting pricing experience in perspective:A satirical view from Victorian America/ A. C. Holden -- Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment/ H. Estelami -- PART II: VALUE BASED PRICING -- Does being good pay off? An application of the negativity bias to consumers b2 s price response to social product information/ D. C. Moosmayer -- Reference points beyond price - fairness effects in customer choices / C. Mathies -- Price sensitivity forgreen power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland/ J. Hari, N. Karathanasis and S. Burri -- PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY -- Exploring the role of information and confidence in price fairness judgments/ S. Rothenberger, D. Grewal and G. Iyer -- Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry/ R. Egger and I. Walters -- PART IV: SECTORAL PRICING -- Revenue Management and its application within the hospitality industry: History and future development / M. B. Baltazar -- The link between transfer pricing in accounting and marketing/ C. Mitter and F. Siems.
Subject:	Pricing. -
Online resource:	http://link.springer.com/10.1057/9780230594890access to fulltext (Palgrave)
ISBN:	0230594891

Pricing perspectives = the marketing and management implications of new theories and applications /
Rothenberger, Sandra.

Pricing perspectivesthe marketing and management implications of new theories and applications /[electronic resource] :Sandra Rothenberger and Florian Siems. - Basingstoke :Palgrave Macmillan,2008. - p. cm.

PART I: HISTORICAL AND NEW PRICING PERSPECTIVES -- Putting pricing experience in perspective:A satirical view from Victorian America/ A. C. Holden -- Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment/ H. Estelami -- PART II: VALUE BASED PRICING -- Does being good pay off? An application of the negativity bias to consumers b2 s price response to social product information/ D. C. Moosmayer -- Reference points beyond price - fairness effects in customer choices / C. Mathies -- Price sensitivity forgreen power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland/ J. Hari, N. Karathanasis and S. Burri -- PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY -- Exploring the role of information and confidence in price fairness judgments/ S. Rothenberger, D. Grewal and G. Iyer -- Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry/ R. Egger and I. Walters -- PART IV: SECTORAL PRICING -- Revenue Management and its application within the hospitality industry: History and future development / M. B. Baltazar -- The link between transfer pricing in accounting and marketing/ C. Mitter and F. Siems.

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an importantneed to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus onthe creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are alsostudied in depth.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 0230594891

Standard No.: 10.1057/9780230594890doiSubjects--Topical Terms:

646182
Pricing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5416.5 / .R68 2008eb

Dewey Class. No.: 658.816

Pricing perspectives = the marketing and management implications of new theories and applications /
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035 $a (OCoLC)314828545
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100 1 $a Rothenberger, Sandra. $3 1097577
245 1 0 $a Pricing perspectives $h [electronic resource] : $b the marketing and management implications of new theories and applications / $c Sandra Rothenberger and Florian Siems.
260 $a Basingstoke : $c 2008. $b Palgrave Macmillan,
300 $a p. cm.
505 0 $a PART I: HISTORICAL AND NEW PRICING PERSPECTIVES -- Putting pricing experience in perspective:A satirical view from Victorian America/ A. C. Holden -- Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment/ H. Estelami -- PART II: VALUE BASED PRICING -- Does being good pay off? An application of the negativity bias to consumers b2 s price response to social product information/ D. C. Moosmayer -- Reference points beyond price - fairness effects in customer choices / C. Mathies -- Price sensitivity forgreen power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland/ J. Hari, N. Karathanasis and S. Burri -- PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY -- Exploring the role of information and confidence in price fairness judgments/ S. Rothenberger, D. Grewal and G. Iyer -- Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry/ R. Egger and I. Walters -- PART IV: SECTORAL PRICING -- Revenue Management and its application within the hospitality industry: History and future development / M. B. Baltazar -- The link between transfer pricing in accounting and marketing/ C. Mitter and F. Siems.
520 $a The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an importantneed to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus onthe creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are alsostudied in depth.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Pricing. $3 646182
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Siems, Florian. $3 1097576
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230594890 $z access to fulltext (Palgrave)