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Database marketing = analyzing and m...
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Kim, Byung-Do.
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Database marketing = analyzing and managing customers /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Database marketing/ by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
其他題名:
analyzing and managing customers /
作者:
Blattberg, Robert C.
其他作者:
Kim, Byung-Do.
出版者:
New York, NY :Springer-Verlag New York, : 2008.,
面頁冊數:
xxiv, 871 p. :ill., digital ;25 cm.
叢書名:
International series in quantitative marketing,
Contained By:
Springer eBooks
標題:
Consumer profiling. -
電子資源:
http://dx.doi.org/10.1007/978-0-387-72579-6
ISBN:
9780387725789 (paper)
Database marketing = analyzing and managing customers /
Blattberg, Robert C.
Database marketing
analyzing and managing customers /[electronic resource] :by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - New York, NY :Springer-Verlag New York,2008. - xxiv, 871 p. :ill., digital ;25 cm. - International series in quantitative marketing,180923-6716 ;.
ISBN: 9780387725789 (paper)Subjects--Topical Terms:
780610
Consumer profiling.
LC Class. No.: HF5415.126 / .B577 2008
Dewey Class. No.: 658.872
Database marketing = analyzing and managing customers /
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