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Best practice cases in branding : = ...

~

Keller, Kevin Lane, (1956-)

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Best practice cases in branding : = lessons from the world's strongest brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Best practice cases in branding :/ Kevin Lane Keller.
其他題名:	lessons from the world's strongest brands /
其他題名:	Lessons from the world's strongest brands
作者:	Keller, Kevin Lane,
出版者:	Upper Saddle River, NJ :Pearson/Prentice-Hall, : c2008.,
面頁冊數:	382 p. :ill. ;24 cm.
標題:	Branding (Marketing) - Case studies. - Management -
ISBN:	013188865X (pbk.)

Best practice cases in branding : = lessons from the world's strongest brands /
Keller, Kevin Lane,1956-

Best practice cases in branding :lessons from the world's strongest brands /Lessons from the world's strongest brandsKevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ :Pearson/Prentice-Hall,c2008. - 382 p. :ill. ;24 cm.

Includes bibliographical references (p. 382).

ISBN: 013188865X (pbk.)Subjects--Topical Terms:

1083892
Branding (Marketing)
--Management--Case studies.

LC Class. No.: HD69.B7 / K452 2008

Best practice cases in branding : = lessons from the world's strongest brands /
LDR:00756cam 22002174a 4500 001 903881
003 OCoLC
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008 101126s2008 njua b 000 0 eng c
020 $a 013188865X (pbk.)
020 $a 9780131888654 (pbk.) : $c US61.33
035 $a (OCoLC)155694450
035 $a IB99T05001
040 $a ERL $b eng $c ERL $d BAKER $d BTCTA $d YDXCP $d CUI $d DAY $d AU@ $d OCLCQ $d UKM $d NDHU
042 $a pcc
050 4 $a HD69.B7 $b K452 2008
100 1 $a Keller, Kevin Lane, $d 1956- $3 961994
245 1 0 $a Best practice cases in branding : $b lessons from the world's strongest brands / $c Kevin Lane Keller.
246 1 4 $a Lessons from the world's strongest brands
250 $a 3rd ed.
260 $a Upper Saddle River, NJ : $c c2008. $b Pearson/Prentice-Hall,
300 $a 382 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 382).
650 0 $a Branding (Marketing) $x Management $v Case studies. $3 1083892
650 0 $a Brand name products $x Management $v Case studies. $3 781599
650 0 $a Business names $x Management $v Case studies. $3 1083893
650 0 $a Advertising $v Case studies. $3 985590
650 0 $a Marketing $x Case studies. $3 670161

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