| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing of high-technology products and innovations // Jakki Mohr, Sanjit Sengupta, Stanley Slater. |
| Author: |
Mohr, Jakki J. |
| other author: |
Sengupta, Sanjit. |
| Published: |
Upper Saddle River, NJ :Prentice Hall, : c2010., |
| Description: |
xxvi, 538 p. :ill. ;26 cm. |
| Subject: |
High technology industries - Marketing. - |
| ISBN: |
9780136049968 |