Wonder woman = marketing secrets for...
Ellwood, Iain.

FindBook      Google Book      Amazon      博客來     
  • Wonder woman = marketing secrets for the trillion-dollar customer /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Wonder woman/ Iain Ellwood with Sheila Shekar.
    其他題名: marketing secrets for the trillion-dollar customer /
    作者: Ellwood, Iain.
    其他作者: Shekar, Sheila.
    出版者: Basingstoke [England] ;Palgrave Macmillan, : 2008.,
    面頁冊數: 1 online resource (xv, 240 p.) :ill.
    附註: Description based on print version record.
    內容註: Introduction -- The female brain -- Women's primary characteristics -- Researching women's needs -- Generation Y women -- Generation X women -- Baby Boomer women -- Marketing communications -- Effective brand experience design -- Touchpoint improvement.
    標題: Market segmentation. -
    電子資源: http://link.springer.com/10.1057/9780230594036access to fulltext (Palgrave)
    ISBN: 0230594034 (electronic bk.)
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入