東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Coca-globalization = following soft ...

Foster, Robert John, (1957-)

Linked to FindBook

Google Book

Amazon

博客來

Coca-globalization = following soft drinks from New York to New Guinea /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Coca-globalization/ Robert J. Foster.
Reminder of title:	following soft drinks from New York to New Guinea /
Author:	Foster, Robert John,
Published:	New York :Palgrave Macmillan, : 2008.,
Description:	xxvii, 275 p. :ill.
[NT 15003449]:	The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation --A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge.
Subject:	Cola drinks - Social aspects. -
Online resource:	http://link.springer.com/10.1057/9780230610170access to fulltext (Palgrave)
ISBN:	023061017X

Coca-globalization = following soft drinks from New York to New Guinea /
Foster, Robert John,1957-

Coca-globalizationfollowing soft drinks from New York to New Guinea /[electronic resource] :Robert J. Foster. - 1st ed. - New York :Palgrave Macmillan,2008. - xxvii, 275 p. :ill.

Includes bibliographical references (p. [251]-268) and index.

The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation --A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge.

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnationaloperations of soft drink companies and, in particular, the marketing of soft drinksin Papua New Guinea, a country only recently opened up tothe flow of brand name consumer goods. Based on field observations andinterviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization,including new forms of consumer citizenship and corporate social responsibility.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 023061017X

Standard No.: 10.1057/9780230610170doiSubjects--Topical Terms:

1083339
Cola drinks
--Social aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: GN450 / .F67 2008eb

Dewey Class. No.: 306.4

Coca-globalization = following soft drinks from New York to New Guinea /
LDR:02397cmm 2200313 a 45 001 903593
003 OCoLC
005 20101209
006 m d
007 cr nn muauu
008 231227s2008 nyua sb 001 0 eng d
020 $a 023061017X
020 $a 9780230610170
024 7 $a 10.1057/9780230610170 $2 doi
035 $a Palgrave
035 $a 903593
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
049 $a APTA
050 1 4 $a GN450 $b .F67 2008eb
082 0 4 $a 306.4 $2 22
100 1 $a Foster, Robert John, $d 1957- $3 1083338
245 1 0 $a Coca-globalization $h [electronic resource] : $b following soft drinks from New York to New Guinea / $c Robert J. Foster.
250 $a 1st ed.
260 $a New York : $c 2008. $b Palgrave Macmillan,
300 $a xxvii, 275 p. : $b ill.
504 $a Includes bibliographical references (p. [251]-268) and index.
505 0 $a The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation --A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge.
520 $a This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnationaloperations of soft drink companies and, in particular, the marketing of soft drinksin Papua New Guinea, a country only recently opened up tothe flow of brand name consumer goods. Based on field observations andinterviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization,including new forms of consumer citizenship and corporate social responsibility.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Cola drinks $x Social aspects. $3 1083339
650 0 $a Commerce $x Social aspects. $3 556061
650 0 $a Consumers $x Social aspects. $3 996672
650 0 $a Culture and globalization. $3 621393
650 1 7 $a Coca-Cola Company. $2 gtt $3 1083340
650 1 7 $a Frisdranken. $2 gtt $3 1083341
650 1 7 $a Internationalisatie. $2 gtt. $3 610556
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230610170 $z access to fulltext (Palgrave)