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Marketing literature = the making of...

Squires, Claire.

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Marketing literature = the making of contemporary writing in Britain /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing literature/ Claire Squires.
Reminder of title:	the making of contemporary writing in Britain /
Author:	Squires, Claire.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2007.,
Description:	ix, 237 p.
[NT 15003449]:	Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.
Subject:	Books - Marketing. - Great Britain -
Online resource:	http://link.springer.com/10.1057/9780230593008access to fulltext (Palgrave)
ISBN:	0230593003

Marketing literature = the making of contemporary writing in Britain /
Squires, Claire.

Marketing literaturethe making of contemporary writing in Britain /[electronic resource] :Claire Squires. - Basingstoke [England] ;Palgrave Macmillan,2007. - ix, 237 p.

Includes bibliographical references (p. 215-231) and index.

Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.

Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 0230593003

Standard No.: 10.1057/9780230593008doiSubjects--Topical Terms:

601680
Books
--Marketing.--Great BritainIndex Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: Z326 / .S67 2007eb

Dewey Class. No.: 070.50941

Marketing literature = the making of contemporary writing in Britain /
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003 OCoLC
005 20101207
006 m d
007 cr nn muauu
008 231227s2007 enk sb 001 0 eng d
020 $a 0230593003
020 $a 9780230593008
024 7 $a 10.1057/9780230593008 $2 doi
035 $a Palgrave
035 $a 903002
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
043 $a e-uk---
049 $a APTA
050 1 4 $a Z326 $b .S67 2007eb
082 0 4 $a 070.50941 $2 22
100 1 $a Squires, Claire. $3 1075087
245 1 0 $a Marketing literature $h [electronic resource] : $b the making of contemporary writing in Britain / $c Claire Squires.
260 $a Basingstoke [England] ; $a New York : $c 2007. $b Palgrave Macmillan,
300 $a ix, 237 p.
504 $a Includes bibliographical references (p. 215-231) and index.
505 0 $a Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.
520 $a Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Books $z Great Britain $x Marketing. $3 601680
650 0 $a English fiction $y 20th century $x History and criticism. $3 537366
650 0 $a Fiction $x Publishing $z Great Britain. $3 1075089
650 0 $a Literature publishing $z Great Britain. $3 1075088
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230593008 $z access to fulltext (Palgrave)