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Marketing strategy /

~

Cadogan, John W. (1968-)

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Marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy // edited by John Cadogan.
other author:	Cadogan, John W.
Published:	London :SAGE, : c2009.,
Description:	6 v. :ill. ;25 cm.
[NT 15003449]:	v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
Subject:	Marketing - Management. -
ISBN:	9781848601178 (set) :

Marketing strategy /
Marketing strategy /edited by John Cadogan. - London :SAGE,c2009. - 6 v. :ill. ;25 cm. - SAGE library in marketing. - SAGE library in marketing..

Includes bibliographical references.

v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.

ISBN: 9781848601178 (set) :UK825.00

LCCN: 2008935275Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M35865 2009

Marketing strategy /
LDR:01033cam 22001934a 4500 001 899307
005 20101101152435.0
008 101011s2009 enka b 000 0 eng
010 $a 2008935275
020 $a 9781848601178 (set) : $c UK825.00
020 $a 1848601174 (set)
035 $a BM99T03001
040 $a UKM $c UKM $d DLC $d BTCTA $d BWX $d YDXCP $d CDX $d NDHU
050 0 0 $a HF5415.13 $b .M35865 2009
245 0 0 $a Marketing strategy / $c edited by John Cadogan.
260 $a London : $c c2009. $b SAGE,
300 $a 6 v. : $b ill. ; $c 25 cm.
490 1 $a SAGE library in marketing
504 $a Includes bibliographical references.
505 0 $a v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Planning. $3 578728
650 0 $a Strategic planning. $3 528149
700 1 $a Cadogan, John W. $q (John William), $d 1968- $3 1076879
830 0 $a SAGE library in marketing. $3 1076880

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6 records • Pages 1 •
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W0065284

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 M35865 2009 v.1

一般使用(Normal)

On shelf

0

W0065285

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 M35865 2009 v.2

一般使用(Normal)

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0

W0065286

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 M35865 2009 v.3

一般使用(Normal)

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W0065287

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 M35865 2009 v.4

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0

W0065288

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 M35865 2009 v.5

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0

W0065289

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 M35865 2009 v.6

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6 records • Pages 1 •
1

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