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Writing for multimedia and the Web = a practical guide to content development for interactive media /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Writing for multimedia and the Web/ Timothy Garrand.
Reminder of title:	a practical guide to content development for interactive media /
Author:	Garrand, Timothy Paul.
Published:	Amsterdam ;Elsevier Focal Press, : c2006.,
Description:	xxxiv, 478 p. :ill. ;25 cm. +1 CD-ROM (4 3/4 in.)
[NT 15003449]:	Interactivity and the Writer; Writing for Many Media; High-Level Design, Management, and Technical Skills Useful to the Interactive Writer; The Multimedia and Web Site Production Team; Script and Proposal Formatting; Defining and Achieving Goals for Informational Multimedia and Web Sites; Information Multimedia and Web Architecture; Introduction to the Informational Multimedia and Web Site Case Studies; Case Study - Writing a Marketing Web Site from Proposal to Documentation, Prudential Veroni Realty; Case Study - Corporate Web Site, T. Rowe Price; Case Study - Research Portal Web Site and the Online Feature Story, Britanica.com and the Harlem Renaissance; Case Study - E-Learning: Interactive Math and Statistics Lessons; Case Study - Museum Kiosk, The Naticus Shipbuilding Company; Case Study - Training, Vital Signs; Interactive Multimedia Narrative and Linear Narrative; The Elements of Interactive Multimedia Narrative; Introduction to the Narrative Multimedia Case Studies; Case Study - Adapting Classic Books to a Computer Game for the Female Audience, Nancy Drew; Case Study - Adding Story to Simulation, Amped 3; Case Study - Parallel Stories Narrative, The Pandora Detective; Case Study - Worlds Narrative, Dust a Tale of the Wired West; Case Study - Immersive Exhibit, The New England Economic Adventure; Conclusion - Becoming a Professional Interactive Writer.
Subject:	Web. -
Online resource:	http://www.sciencedirect.com/science/book/9780240808222An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/enhancements/fy0632/2006008399-d.html
ISBN:	0240808223

Writing for multimedia and the Web = a practical guide to content development for interactive media /
Garrand, Timothy Paul.

Writing for multimedia and the Weba practical guide to content development for interactive media /[electronic resource] :Timothy Garrand. - 3rd ed. - Amsterdam ;Elsevier Focal Press,c2006. - xxxiv, 478 p. :ill. ;25 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

Interactivity and the Writer; Writing for Many Media; High-Level Design, Management, and Technical Skills Useful to the Interactive Writer; The Multimedia and Web Site Production Team; Script and Proposal Formatting; Defining and Achieving Goals for Informational Multimedia and Web Sites; Information Multimedia and Web Architecture; Introduction to the Informational Multimedia and Web Site Case Studies; Case Study - Writing a Marketing Web Site from Proposal to Documentation, Prudential Veroni Realty; Case Study - Corporate Web Site, T. Rowe Price; Case Study - Research Portal Web Site and the Online Feature Story, Britanica.com and the Harlem Renaissance; Case Study - E-Learning: Interactive Math and Statistics Lessons; Case Study - Museum Kiosk, The Naticus Shipbuilding Company; Case Study - Training, Vital Signs; Interactive Multimedia Narrative and Linear Narrative; The Elements of Interactive Multimedia Narrative; Introduction to the Narrative Multimedia Case Studies; Case Study - Adapting Classic Books to a Computer Game for the Female Audience, Nancy Drew; Case Study - Adding Story to Simulation, Amped 3; Case Study - Parallel Stories Narrative, The Pandora Detective; Case Study - Worlds Narrative, Dust a Tale of the Wired West; Case Study - Immersive Exhibit, The New England Economic Adventure; Conclusion - Becoming a Professional Interactive Writer.

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers *The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros *The first-time glossary provides a quick-and-easy way to learn essential web writer lingo *Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 0240808223

Source: 132360:132468Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

755079
Web.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: QA76.76.I59 / G37 2006

Dewey Class. No.: 006.7/8

Writing for multimedia and the Web = a practical guide to content development for interactive media /
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050 1 4 $a QA76.76.I59 $b G37 2006
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100 1 $a Garrand, Timothy Paul. $3 1069067
245 1 0 $a Writing for multimedia and the Web $h [electronic resource] : $b a practical guide to content development for interactive media / $c Timothy Garrand.
250 $a 3rd ed.
260 $a Amsterdam ; $a Boston : $c c2006. $b Elsevier Focal Press,
300 $a xxxiv, 478 p. : $b ill. ; $c 25 cm. + $e 1 CD-ROM (4 3/4 in.)
504 $a Includes bibliographical references and index.
505 0 $a Interactivity and the Writer; Writing for Many Media; High-Level Design, Management, and Technical Skills Useful to the Interactive Writer; The Multimedia and Web Site Production Team; Script and Proposal Formatting; Defining and Achieving Goals for Informational Multimedia and Web Sites; Information Multimedia and Web Architecture; Introduction to the Informational Multimedia and Web Site Case Studies; Case Study - Writing a Marketing Web Site from Proposal to Documentation, Prudential Veroni Realty; Case Study - Corporate Web Site, T. Rowe Price; Case Study - Research Portal Web Site and the Online Feature Story, Britanica.com and the Harlem Renaissance; Case Study - E-Learning: Interactive Math and Statistics Lessons; Case Study - Museum Kiosk, The Naticus Shipbuilding Company; Case Study - Training, Vital Signs; Interactive Multimedia Narrative and Linear Narrative; The Elements of Interactive Multimedia Narrative; Introduction to the Narrative Multimedia Case Studies; Case Study - Adapting Classic Books to a Computer Game for the Female Audience, Nancy Drew; Case Study - Adding Story to Simulation, Amped 3; Case Study - Parallel Stories Narrative, The Pandora Detective; Case Study - Worlds Narrative, Dust a Tale of the Wired West; Case Study - Immersive Exhibit, The New England Economic Adventure; Conclusion - Becoming a Professional Interactive Writer.
520 $a Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers *The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros *The first-time glossary provides a quick-and-easy way to learn essential web writer lingo *Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2010. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 6 $a Web. $3 755079
650 0 $a Interactive multimedia $x Authorship. $3 583697
650 0 $a World Wide Web. $3 534287
650 6 $a Multim�edias interactifs $x Art d'�ecrire. $3 1069068
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a ScienceDirect (Online service) $3 848416
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240808222 $z An electronic book accessible through the World Wide Web; click for information
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0632/2006008399-d.html
994 $a C0 $b TEF