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Tourism Marketing for cities and tow...

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Tourism Marketing for cities and towns = using branding and events to attract tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Tourism Marketing for cities and towns/ Bonita M. Kolb.
其他題名:	using branding and events to attract tourism /
作者:	Kolb, Bonita M.
出版者:	Amsterdam ;Elsevier/Butterworth-Heinemann, : c2006.,
面頁冊數:	xvi, 310 p. ;22 cm.
內容註:	Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.
內容註:	Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
標題:	City promotion. -
電子資源:	http://www.sciencedirect.com/science/book/9780750679459An electronic book accessible through the World Wide Web; click for information
電子資源:	http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
ISBN:	075067945X

Tourism Marketing for cities and towns = using branding and events to attract tourism /
Kolb, Bonita M.

Tourism Marketing for cities and townsusing branding and events to attract tourism /[electronic resource] :Bonita M. Kolb. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2006. - xvi, 310 p. ;22 cm.

Includes bibliographical references and index.

Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 075067945X

Source: 114133:114226Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

624983
City promotion.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HT325 / .K65 2006

Dewey Class. No.: 659.2/930776

Tourism Marketing for cities and towns = using branding and events to attract tourism /
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020 $a 9780750679459
035 $a (OCoLC)474961491
035 $a ocn474961491
037 $a 114133:114226 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HT325 $b .K65 2006
082 0 4 $a 659.2/930776 $2 22
100 1 $a Kolb, Bonita M. $3 784276
245 1 0 $a Tourism Marketing for cities and towns $h [electronic resource] : $b using branding and events to attract tourism / $c Bonita M. Kolb.
260 $a Amsterdam ; $a Boston : $c c2006. $b Elsevier/Butterworth-Heinemann,
300 $a xvi, 310 p. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.
505 0 $a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
520 $a Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a City promotion. $3 624983
650 0 $a Tourism $x Marketing. $3 543067
650 6 $a Tourisme $x Marketing. $3 1068747
650 6 $a Villes $x Marketing. $3 1069008
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a ScienceDirect (Online service) $3 848416
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750679459 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
994 $a C0 $b TEF