東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Marketing communications in tourism ...

ScienceDirect (Online service)

FindBook

Google Book

Amazon

博客來

Marketing communications in tourism and hospitality = concepts, strategies and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing communications in tourism and hospitality/ Scott McCabe.
其他題名:	concepts, strategies and cases /
其他題名:	Marketing communications in tourism & hospitality
作者:	McCabe, Scott.
出版者:	Amsterdam ;Butterworth-Heinemann, : 2009.,
面頁冊數:	xx, 300 p. :ill. ;25 cm.
內容註:	Positioning Marketing Communications for Tourism and Hospitality; Communications Theory and Applications; The Marketing Communications Environment; Consumer Roles in Marketing Communications; Marketing Communications and Organisational Strategy; Segmentation, Targeting and Positioning; Marketing Communications Planning; Advertising Strategies for Tourism and Hospitality; Other Communication Strategies; Interactive and E-communications Issues and Strategies; Conclusions and Future Issues in Marketing Communications.
內容註:	Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
標題:	Communication in marketing - Cases. -
電子資源:	http://www.sciencedirect.com/science/book/9780750682770An electronic book accessible through the World Wide Web; click for information
ISBN:	0750682779

Marketing communications in tourism and hospitality = concepts, strategies and cases /
McCabe, Scott.

Marketing communications in tourism and hospitalityconcepts, strategies and cases /[electronic resource] :Marketing communications in tourism & hospitalityScott McCabe. - 1st ed. - Amsterdam ;Butterworth-Heinemann,2009. - xx, 300 p. :ill. ;25 cm. - Hospitality, leisure, and tourism. - Hospitality, leisure, and tourism series..

Includes bibliographical references and index.

Positioning Marketing Communications for Tourism and Hospitality; Communications Theory and Applications; The Marketing Communications Environment; Consumer Roles in Marketing Communications; Marketing Communications and Organisational Strategy; Segmentation, Targeting and Positioning; Marketing Communications Planning; Advertising Strategies for Tourism and Hospitality; Other Communication Strategies; Interactive and E-communications Issues and Strategies; Conclusions and Future Issues in Marketing Communications.

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area. . Aids understanding of how marketing practice specifically relates to the business of hospitality and tourism. . Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing. . Uses detailed and extensive international case studies, to illustrate the theories and show good practice.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 0750682779

Source: 135158:135293Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

940798
Communication in marketing
--Cases.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: TX911.3.M3 / M33 2009

Dewey Class. No.: 910.688

Marketing communications in tourism and hospitality = concepts, strategies and cases /
LDR:04154cam 2200349 a 45 001 893208
003 OCoLC
005 20101126
006 m d
007 cr cn|||||||||
008 101126s2009 ne a ob 001 0 eng d
020 $a 0750682779
020 $a 9780750682770
035 $a (OCoLC)474931163
035 $a ocn474931163
037 $a 135158:135293 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a TX911.3.M3 $b M33 2009
082 0 4 $a 910.688 $2 22
100 1 $a McCabe, Scott. $3 940795
245 1 0 $a Marketing communications in tourism and hospitality $h [electronic resource] : $b concepts, strategies and cases / $c Scott McCabe.
246 3 4 $a Marketing communications in tourism & hospitality
250 $a 1st ed.
260 $a Amsterdam ; $a Boston : $c 2009. $b Butterworth-Heinemann,
300 $a xx, 300 p. : $b ill. ; $c 25 cm.
490 1 $a Hospitality, leisure, and tourism
504 $a Includes bibliographical references and index.
505 0 $a Positioning Marketing Communications for Tourism and Hospitality; Communications Theory and Applications; The Marketing Communications Environment; Consumer Roles in Marketing Communications; Marketing Communications and Organisational Strategy; Segmentation, Targeting and Positioning; Marketing Communications Planning; Advertising Strategies for Tourism and Hospitality; Other Communication Strategies; Interactive and E-communications Issues and Strategies; Conclusions and Future Issues in Marketing Communications.
505 0 $a Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
520 $a The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area. . Aids understanding of how marketing practice specifically relates to the business of hospitality and tourism. . Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing. . Uses detailed and extensive international case studies, to illustrate the theories and show good practice.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Communication in marketing $v Cases. $3 940798
650 0 $a Communication in marketing. $3 584906
650 0 $a Hospitality industry $x Marketing $v Cases. $3 940796
650 0 $a Hospitality industry $x Marketing. $3 700247
650 0 $a Tourism $x Marketing $v Cases. $3 940797
650 0 $a Tourism $x Marketing. $3 543067
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a ScienceDirect (Online service) $3 848416
830 0 $a Hospitality, leisure, and tourism series. $3 874805
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750682770 $z An electronic book accessible through the World Wide Web; click for information
994 $a C0 $b TEF