Health and wellness tourism
Puczk�o, L�aszl�o.

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  • Health and wellness tourism
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Health and wellness tourism/ Melanie Smith, L�aszl�o Puczk�o.
    作者: Smith, Melanie K.
    其他作者: Puczk�o, L�aszl�o.
    出版者: Amsterdam ;Elsevier/Butterworth-Heinemann, : c2009.,
    面頁冊數: xv, 400 p. :ill. ;25 cm.
    內容註: Part One: History, Definitions and Scope; Introduction; Historical Overview; Contemporary Definitions; Leisure, Lifestyle and Tourism; Typologies of Health and Wellness Tourism; An International and Regional Analysis; Part Two: Managing and Marketing Health and Wellness Tourism; Demand, Motivations and Profiles; Planning and Development; Managing Destinations and Sites; Reaching Customers; Product Development; Conclusions: The Future of Health and Wellness Tourism; Part Three: Operational and Management Issues in Health and Wellness Tourism -Case Studies: Heritage of Spa and Health Tourism in Russia; The Health Spa Resort Rogaska Slatine Returned to its Past Glory; Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium; Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages?; The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy; Spa and Rehabilitation Centre in Eastern Finland; Sao Pedro do Sul Thermal Centre: between Health and Wellness; Healing Hills and Wellness in Luxury (Netherlands; Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel; Peninsula Hot Springs - a New Spa Tourism Experience 'Down Under'; Ayurvedic Health Tourism in Kerala, India; Hot Springs in Japanese Domestic and International Touris; CHI spa at the Shangri-la, Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences; The Big Chill Festival, England; The Growing Yoga Community in the Netherlands; Medical Tourism in India: A Case Study of Apollo Hospitals; Business Tourism.
    標題: Medical tourism - Economic aspects. -
    電子資源: http://www.sciencedirect.com/science/book/9780750683432An electronic book accessible through the World Wide Web; click for information
    ISBN: 0750683430
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